Dubai-based AI platform aradus is transforming day-to-day operations for manufacturers and distributors across the MENA region, with its AI agents automating more than 90% of customer orders and inbound inquiries across live customer workflows.
Unlike AI solutions focused primarily on chatbot pilots, aradus is designed to perform the operational work that keeps physical-industry businesses running. The platform operates with minimal manual intervention while working alongside the business systems companies already use, eliminating the need to replace their existing infrastructure.
aradus Brings AI Into Daily Industrial Operations
Manufacturers, distributors and importers manage thousands of operational activities every day, including orders, invoices, inventory, shipment tracking, documentation and communications with suppliers and customers.
However, critical information is often scattered across enterprise systems, emails, WhatsApp conversations and spreadsheets. This fragmentation forces teams to manually locate information, enter data repeatedly and follow up on routine tasks.
aradus addresses this challenge by operating within the existing tools and workflows businesses already rely on, transforming repetitive activities into automated processes.
More Than 90% of Orders and Inquiries Automated
The platform has already demonstrated measurable results across live workflows with customers in the MENA region, automating more than 90% of customer orders and inbound inquiries.
Its AI agents can process orders, respond to customer questions and update business records without requiring employees to manually enter the information.
Shipment tracking is another area where the platform is generating tangible operational benefits, with automated tracking estimated to help customers avoid between USD 100 and USD 200 in demurrage charges per container.
These capabilities position aradus as an AI operational layer designed specifically for the physical economy.
AI Agents Handle Routine Work Across Existing Systems
The platform is designed to manage a broad range of repetitive operational activities without forcing companies to replace the systems already embedded in their businesses.
Among its capabilities, aradus can:
Read and validate incoming documents.
Manage purchase orders and inventory.
Track shipments.
Follow up on missing documentation.
Draft routine communications.
Identify discrepancies.
Keep business records updated.
Provide customers, suppliers and partners with timely status updates.
By connecting these activities into automated workflows, aradus AI helps reduce repetitive manual work while maintaining continuity across daily operations.
Humans Remain in Control of Critical Decisions
Automation through aradus is designed to keep people involved whenever human judgment or approval is required.
When an action requires employee intervention, the platform sends the task to the appropriate team member together with the relevant context and a recommended course of action.
The employee can then review and approve the proposed action, after which the platform completes the remaining steps.
This approach allows routine operational work to be automated while keeping important business decisions under human control.
AI Automation Across Key Business Functions
Designed to simplify daily operations, aradus automates routine workflows across several core functions, including procurement, sales, logistics, order management, inventory and finance.
The platform is built for manufacturers and distributors operating across the MENA region, with applications spanning multiple industries.
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