Initial has officially announced the appointment of Rami Abdulaziz AlMaddah as Chief Executive Officer, marking a significant step in the company’s strategy to accelerate growth and strengthen its leadership position across Saudi Arabia.
This appointment reflects Initial’s commitment to enhancing operational excellence, expanding market presence, and reinforcing its long-term value proposition in a rapidly evolving business environment.
Extensive Executive Experience Across Key Sectors
AlMaddah brings more than two decades of executive leadership experience within Saudi Arabia, spanning multiple sectors including facilities management, real estate, transportation, retail, banking, and industrial industries.
Throughout his career, he has built a strong reputation for driving business growth, leading organizational transformation, implementing governance frameworks, and achieving operational excellence across complex enterprises.
Proven Track Record in Transformation and Performance
As a seasoned C-suite executive, AlMaddah has successfully led corporate strategy initiatives alongside digital and financial transformation programs. He has also driven performance improvement across large-scale organizations.
He is widely recognized for his ability to build strong stakeholder relationships, lead cross-functional teams, and execute restructuring initiatives, including profit and loss (P&L) optimization strategies that support sustainable, long-term business objectives.
Expertise in Regulation, Saudization, and Revenue Growth
With over 20 years of experience navigating regulatory frameworks, AlMaddah has ensured compliance with Saudization requirements while securing high-value contracts.
By leveraging data-driven decision-making, he has delivered significant revenue growth measured in millions of Saudi riyals. His expertise also includes risk mitigation, technological innovation, and system integration to enhance asset utilization and workforce productivity.
Additionally, he has developed sustainable business models and positioned organizations for long-term market leadership, driving strategic expansion across various sectors.
Driving Financial Discipline and Scalable Growth
AlMaddah is known for strengthening financial discipline and improving asset performance while advancing digital transformation initiatives.
He has also played a key role in workforce nationalization efforts, successfully implementing Saudization programs across more than 70 retail outlets. His leadership has contributed to building scalable organizations capable of delivering long-term value and maintaining competitive market positioning.
CEO Statement on Future Vision
Commenting on his appointment, AlMaddah expressed his enthusiasm about joining Initial during a period of strong growth in the Kingdom.
He stated:
“I am pleased to join Initial at a time of strong growth and opportunity in the Kingdom. The business has built a solid foundation over more than four decades, and I look forward to working closely with the team to further strengthen our capabilities, expand our presence, and continue delivering high-quality services to our clients.”
Academic Background and Leadership Development
AlMaddah holds a Bachelor’s degree in Accounting and Finance from the American University in Cairo and has completed advanced studies in leadership and management, further reinforcing his executive capabilities.
Commitment to Local Talent and Sustainable Growth
This appointment underscores Initial’s continued focus on empowering local talent, promoting leadership excellence, and driving sustainable growth.
The company remains committed to delivering long-term value to its clients while strengthening its position as a leading service provider across Saudi Arabia.
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