Hisense, a globally recognized leader in consumer electronics and home appliances, has taken a significant forward in its Middle East expansion strategy with the launch of two new flagship locations in Dubai. The company officially unveiled the Hisense – Avatar Trading brand showroom in Bur Dubai alongside a state-of-the-art Hisense Care Hub and showroom near Dubai International Airport on May 12, 2026.
These openings underline Hisense’s commitment to strengthening its footprint in the UAE while delivering premium technology experiences and enhancing customer service standards across the market.
Immersive Retail Experience in Bur Dubai
The newly opened showroom in Bur Dubai, developed in partnership with Avatar Trading, offers consumers a dedicated space to explore Hisense’s latest innovations across home entertainment and home appliances.
Visitors can experience a wide portfolio of advanced products, including large-screen MiniLED televisions powered by cutting-edge artificial intelligence, flagship PureView and PureFlat refrigerators, premium washing machines, dishwashers, and compact kitchen appliances. The showroom also features a comprehensive range of smart and energy-efficient air conditioning solutions designed for modern living.
Smart Living Through ConnectLife Ecosystem
A key highlight of the Bur Dubai showroom is the integration of Hisense’s smart ecosystem through the ConnectLife platform. This technology enables seamless connectivity between multiple devices, allowing users to experience how AI-powered solutions can transform everyday living.
Through this interactive environment, customers gain firsthand insight into how connected home technologies can enhance convenience, efficiency, and lifestyle quality.
Strengthening Partnership with Avatar Trading
Commenting on the launch, Ashish Kapur, Managing Director of Avatar Trading, emphasized the importance of the collaboration, noting that the new showroom reflects a shared vision to meet rising consumer demand in the UAE.
He stated that the space is designed to provide an engaging, hands-on experience, enabling customers to interact directly with Hisense’s latest technologies while supporting the country’s growing appetite for premium electronics and home appliances.
New Care Hub Elevates After-Sales Services
In parallel with the showroom launch, Hisense introduced its new Care Hub and showroom near Dubai Airport, marking a major investment in customer support and after-sales service excellence.
The facility has been designed to deliver a seamless and efficient service experience, combining technical support with a modern showroom environment. Customers can access maintenance services while also exploring the latest product offerings in an integrated setting.
UAE Market at the Core of Regional Strategy
During the افتتاح ceremony, Jason Ou, President of Hisense Middle East, Africa, and India, highlighted the UAE’s strategic importance within the company’s regional growth plans.
He described the UAE as a key market and emphasized that the new openings reflect Hisense’s ongoing commitment to expanding accessibility and strengthening its presence nationwide. He also noted that the collaboration with Avatar Trading plays a crucial role in delivering a more connected and customer-centric experience.
Long-Term Investment and Market Confidence
Jason Ou further أكد that these developments demonstrate Hisense’s strong confidence in the long-term potential of the UAE market. The company aims to enhance both product availability and after-sales capabilities while continuously improving the overall consumer journey.
This expansion aligns with Hisense’s broader ambition to position itself as a leading premium brand in the region through sustained investment and innovation.
Driving Innovation and Smart Living in the Region
The launch of these new facilities reflects Hisense’s wider vision of advancing smart living solutions across the Middle East. By combining innovation, connectivity, and customer-focused services, the company continues to redefine how consumers interact with modern technology.
Through its growing presence in the UAE, Hisense is not only strengthening its market position but also contributing to the evolution of connected lifestyles and advanced home solutions in the region.
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