e& UAE has launched its new Business Pro AI plans, bringing together faster business fibre connectivity and Microsoft’s enterprise-grade AI assistant, Microsoft Copilot, at no additional cost on eligible plans.
The new offering combines high-speed business connectivity, advanced digital productivity tools and AI capabilities in a single subscription, giving small and medium-sized enterprises (SMEs) across the UAE a simpler way to adopt AI and accelerate their digital transformation.
One integrated solution for connectivity and AI
With Business Pro AI, businesses can access secure connectivity, productivity tools and AI-powered assistance through one provider, one subscription and one monthly bill.
The integrated approach eliminates the need for businesses to purchase software licences separately or coordinate services across multiple technology providers, simplifying the process of adopting and managing digital tools.
For SMEs in particular, the model is designed to reduce the operational complexity associated with deploying multiple technology solutions while providing access to AI capabilities as part of their business connectivity package.
Making AI adoption more accessible for SMEs
Esam Mahmoud, Senior Vice President, SMB Sales and Marketing, e& UAE, said SMEs are an essential part of the UAE economy, but many continue to face cost and implementation challenges when adopting advanced AI solutions.
He said that including Microsoft Copilot in eligible Business Pro AI plans at no additional cost, alongside faster connectivity, makes AI-powered productivity more accessible and better supported for businesses.
Mahmoud added that the collaboration with Microsoft will help businesses across the UAE improve efficiency, simplify everyday tasks and dedicate more time to strategic growth and customer engagement.
Reducing the cost and complexity of AI deployment
Advanced AI solutions can involve recurring expenses and software licensing fees, creating an ongoing financial commitment for growing businesses.
Business Pro AI is designed to help address this challenge by giving SMEs immediate access to generative AI capabilities that can support the automation of routine and time-consuming tasks.
By reducing the need to manage separate technology services, businesses can also redirect valuable time and human resources toward strategic priorities, customer relationships and growth, while maintaining greater control over operational costs.
Microsoft Copilot supports everyday business tasks
The integration of Microsoft Copilot enables businesses to incorporate generative AI into a range of everyday workflows.
Copilot can help automate routine tasks, draft emails, analyse data and create content within seconds, supporting employees in completing daily activities more efficiently.
For resource-constrained SMEs, these capabilities can provide additional support for productivity and operational efficiency while allowing employees to focus on higher-value activities.
Supporting the UAE’s global AI leadership
The launch of Business Pro AI comes as the UAE continues to record strong adoption of artificial intelligence technologies.
According to Microsoft’s latest AI Diffusion Report, 70.1% of the UAE’s working-age population now uses generative AI, representing the highest rate globally.
Against this backdrop, the new offering provides SMEs with another pathway to incorporate AI into their operations while supporting the country’s broader digital transformation agenda.
Strengthening the e& UAE-Microsoft partnership
The launch further strengthens the strategic partnership between e& UAE and Microsoft, while reinforcing e& UAE’s positioning as a provider of AI-enabled connectivity.
By embedding AI capabilities directly into its core business services, e& UAE is expanding the role of connectivity beyond internet access to include tools designed to support productivity, automation and digital innovation.
The initiative also aligns with the UAE’s national ambition to establish itself as a global leader in artificial intelligence and digital innovation.
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