Dubai Summer Surprises (DSS) 2026 is set to deliver an elevated shopping experience as Shopping Malls Group unveils a major seasonal promotion designed to reward shoppers across the city. The campaign introduces exciting incentives that reinforce Dubai’s status as a global retail hub.
Win 10 Brand-New SUVs This Summer
As part of the campaign, shoppers have the chance to win 10 brand-new Exeed LX SUVs throughout the DSS season. Running from 2 July to 30 August 2026, the promotion offers high-value rewards that add excitement to every shopping trip.
Simple Steps to Enter the Raffle
Participation is easy. Shoppers who spend AED 200 or more at any participating mall will receive a digital raffle entry through the Shop & Win Rewards platform, powered by Raffle-Tech.
Each qualifying purchase increases the chances of winning, encouraging repeat shopping and engagement.
Weekly Draws and Grand Finale
The campaign includes:
- 8 weekly draws, with one SUV awarded each week
- A grand finale draw on 30 August 2026
- A mega prize of two Exeed LX SUVs for one winner
Draw dates include: 12, 19, 26 July and 2, 9, 16, 23, and 30 August, ensuring continuous excitement throughout the campaign.
Enhancing Customer Engagement
Baiju Kurieash, CEO and Managing Director of BUZ Management and Marketing Consulting, emphasized that the campaign aims to deliver a seamless and engaging shopping experience.
He noted that DSS continues to strengthen Dubai’s position as a leading retail destination, while the campaign enhances footfall, boosts shopper loyalty, and creates memorable moments for visitors.
Powered by Smart Retail Technology
The campaign is driven by Raffle-Tech, a digital engagement platform with over five years of expertise in AI-powered solutions.
Through a simple “Shop & Scan” process, shoppers can instantly enter raffles, ensuring a secure, user-friendly, and efficient participation experience.
Raffle-Tech continues to lead in retail loyalty and customer engagement technologies across the region.
Participating Malls Across Dubai
The promotion covers a wide network of shopping destinations, including:
Arabian Center, Al Ghurair Centre, Al Khail Gate Community Centre, Bay Avenue, Dubai Festival Plaza, Mudon Community Centre, Serena Marketplace, Shorooq Community Centre, Silicon Central, Villanova Marketplace, and New West Zone Malls (Al Khail, Mizhar 1 & 2).
This wide participation ensures accessibility for shoppers across Dubai.
Dubai Strengthens Its Retail Appeal
Dubai Summer Surprises continues to attract millions of residents and international visitors each year, thanks to its diverse mix of shopping, entertainment, and lifestyle experiences.
The Dubai shopping deals featured in this campaign are expected to be among the season’s highlights, offering both value and excitement across the emirate’s retail landscape.
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