التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Visa and CPI Card Group, Unveil an Industry-Leading Card Globally
Companies will globally promote and market CPI®’s
Earthwise™ High Content Card made with up to 98 percent upcycled plastic through exclusive agreement
Today, Visa (NYSE: V) and CPI Card Group Inc. (OTCQX:
PMTS, TSX: PMTS) (“CPI” or the “Company”), a leading
provider of credit, debit and prepaid solutions introduced
the Earthwise™ High Content Card, which is made with up
to 98 percent upcycled plastic, dependent on design, for a
more sustainably produced card. This global launch is an
exclusive offering for Visa clients and cardholders.
CPI created the Earthwise™ High Content Card, the first of
its kind endorsed by Visa, to help reduce first-use plastic in
payment cards and reduce plastic waste from entering the
environment. Through an exclusive agreement, the
companies will provide all Visa-issuing financial institutions
worldwide access to the Earthwise™ High Content Card,
which is EMV® compliant and dual interface capable,
enabling both contact and contactless payment.
“Visa is committed to advancing sustainability in everything
we do, from the 100 percent renewable electricity that
processes transactions in our data centers, to the
sustainable card materials coming to cardholders’ wallets,”
said Douglas Sabo, vice president and head of corporate
responsibility and sustainability at Visa Inc. “Our
collaboration with CPI signifies a further milestone in our
efforts to drive our goal of inclusive growth with a
commitment to protecting the environment. We’re proud
that this offering will ultimately benefit the entire
payments industry and environment.”
The Earthwise™ High Content Card, endorsed by Visa, will
initially be Visa-branded. This is the first time Visa has
proactively worked with a partner to develop a financial
card made with more sustainable materials to meet
increasing interest from both issuers and consumers. A
recent CPI Consumer Insights survey of debit and credit
card users conducted by an independent research firm,
found 73 percent of respondents indicated it is “important”
that their financial institution is environmentally-conscious,
and over 57 percent would be interested in a card made
with recycled materials.
The Earthwise™ High Content Card is produced using rPETG
– a type of upcycled plastic. “Upcycled” is defined as the act
of taking something no longer in use and giving it a second
life and new function. CPI used its manufacturing strength
and innovation to achieve a payment card that combines
post-industrial rPETG with the essential, non-plastic
components, including the EMV chip, antenna and
adhesives, to create a card containing up to 98 percent
upcycled plastic, depending on the final card design for
each particular issuer. The new card joins Earth Elements™,
CPI’s portfolio of more eco-friendly payment cards, which
includes Second Wave™, the first to market, EMV®
compliant, dual interface capable, high quality payment
card featuring a core made with recovered ocean-bound plastic.
“We applaud Visa’s commitment to sustainability and its
first-to-market approach,” said Guy DiMaggio, senior vice
president and general manager, Secure Card Solutions, CPI
Card Group. “Taking steps to protecting the Earth is an
everyday priority for CPI. We hope our efforts continue to
empower issuers and cardholders everywhere to help
reduce the impact of plastic waste on our planet.”
The sustainable card offer builds upon Visa’s award-
winning sustainability track record, which includes
recognition in the Dow Jones Sustainability North American
Index every year since 2017 and as a FTSE4Good Index
Member. In addition, Just Capital recognized Visa as one of
the Most Just Companies in 2020. To learn more about
Visa’s commitment to corporate responsibility and
sustainability, click here.
To learn more about the Earthwise™ High Content Card, click here.
