التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Yalla Group Powers Up Gaming Experience with Dubai Esports Festival Collaboration
● Experience the fusion of gaming excellence and Dubai’s iconic landmarks in the “Game Battle” tournament hosted by Yalla Ludo.
● Yalla Group and Dubai Esports and Games Festival unite to celebrate gaming culture and innovation.
● The “Game Battle” tournament within Yalla Ludo to kick off in-app on April 19th and run until April 25th
Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North
Africa (MENA)-based online social networking and gaming company, has entered into a
collaboration with the Dubai Festivals and Retail Establishment (DFRE) for the third Dubai Esports
and Games Festival (DEF).
The partnership marks a significant milestone for Yalla as it merges with one of its flagship
products, Yalla Ludo, the highest revenue-generating casual game, to bring forth an exciting event
called “Game Battle” within the festival.
As part of the collaboration, Yalla Ludo will host the “Game Battle” tournament within the festival.
This unique event will feature iconic Dubai landmarks and symbols incorporated into the game,
including themed dice, board themes, and Avatar Frames, providing players with an immersive
gaming experience that celebrates the vibrant culture of Dubai.
The “Game Battle” tournament within Yalla Ludo will kick off in-app on April 19th and run until April
25th, offering players an exciting opportunity to showcase their skills and compete for fantastic prizes.
Commenting on the collaboration, Saifi Ismail, Group President at Yalla Group, said: “We are thrilled
to partner with the Dubai Esports and Games Festival to bring the ‘Game Battle’ tournament to
gaming enthusiasts across the region. This collaboration underscores our commitment to innovation
and delivering unparalleled experiences to our users. We look forward to showcasing the best of
Yalla Ludo and celebrating the rich gaming culture of Dubai.”
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment commented: “We are delighted to
partner with Yalla Group as we work to solidify Dubai’s position as a year- round global hub for
esports and gaming. Our collaboration for the Dubai Esports & Games Festival 2024 signifies our
shared goal of fostering a vibrant gaming ecosystem
and providing unforgettable experiences to the gaming community not just in the Emirate, but well beyond.”
The ‘Game Battle’ tournament is set to deliver an immersive experience that showcases the fusion
of gaming excellence and Dubai’s iconic landmarks.
The Dubai Esports and Games Festival is a highly anticipated event in the gaming community,
offering an immersive experience for gamers and enthusiasts alike. Taking place until May 5th at
the Dubai World Trade Center, the festival promises unparalleled gaming experiences, exciting
esports tournaments, cutting-edge industry insights, family fun events, and more. Attendees can
delve into the future of gaming at the GameExpo Summit powered by PG Connects on May 1st and
2nd, featuring talks by 100 games industry experts and invaluable networking opportunities. The
festivities will culminate with GameExpo on May 3rd to 5th, offering attendees the chance to
explore the latest game releases, upgrade their gaming gear, and participate in thrilling cosplay
competitions.
Yalla Group’s partnership with the Dubai Esports and Games Festival is more than a collaboration;
it’s a celebration of gaming culture, innovation, and community. This event not only marks a
significant chapter in Yalla’s journey but also reinforces Dubai’s position as a burgeoning epicentre
of the global gaming industry.
