stc Group has officially announced the launch of its new brand identity, “pulse by solutions,” marking a strategic milestone in its journey to strengthen the integration of its digital ecosystem and expand its regional presence. This move underscores the Group’s commitment to building a more cohesive and scalable digital infrastructure capable of supporting future growth.
Transforming a Legacy into a Future-Ready Entity
The newly introduced identity represents the evolution of Giza Systems, a company founded in 1974 and widely recognized as a leading systems integrator. The transition into “pulse by solutions” reflects a deliberate strategy to unify operational capabilities and align more closely with the broader stc ecosystem under a single, integrated framework.
Powered by solutions by stc
As part of this transformation, “pulse by solutions” operates under solutions by stc, the digital arm of stc Group. Within this structure, the company is positioned as a key enabler of advanced systems integration and digital services, contributing to the Group’s overarching goal of delivering comprehensive, end-to-end digital transformation solutions.
Leadership Perspective on the New Identity
Commenting on the launch, Omer Alnomany, CEO of solutions by stc and Chairman of pulse, emphasized that the rebranding represents a significant step forward in achieving deeper integration across the solutions ecosystem. He noted that consolidating pulse’s expertise in IT and systems integration under a unified identity enhances competitiveness across both regional and global markets, while accelerating value creation in alignment with stc Group’s long-term strategy.
Expanding from Regional Strength to Global Reach
Ahmad Elharany, CEO of pulse by solutions and its group of companies, highlighted that the new identity signals a transition from a strong regional foundation to a broader global presence. He explained that operating within the solutions by stc framework and the wider stc ecosystem provides a more robust institutional platform to execute large-scale strategic projects efficiently.
Driving Innovation Through Intelligent Integration
Elharany further stated that the company will continue to prioritize the integration of intelligent systems and critical infrastructure. By enabling seamless connectivity between operational systems and data platforms, pulse by solutions aims to enhance operational efficiency across industries and deliver innovative digital solutions that support long-term business sustainability, particularly across the Middle East and Africa.
Supporting Vision 2030 and Regional Digital Growth
This transformation reflects a strong alignment in vision and operational objectives across the stc Group ecosystem, reinforcing its role as a key enabler of digital transformation in the region. It also supports the expansion of advanced systems integration and digital services in line with the goals of Saudi Vision 2030, further contributing to the development of a robust digital economy.
Sign up for our mailing list to receive the latest news.