OMODA & JAECOO is stepping up its global technology and youth-oriented mobility strategy with the European debut of the all-new OMODA 4 at the 2026 VALORANT Champions Tour (VCT) EMEA Finals in Barcelona.
The European debut comes as OMODA & JAECOO continues to strengthen its sales performance across the continent while preparing for a new chapter in intelligent mobility in the United Arab Emirates, highlighted by the introduction of SIVP technology and the upcoming September launch of the OMODA 5 SHS.
OMODA 4 Makes Its European Debut in Barcelona
The OMODA 4 made its first public appearance in Europe at the VCT EMEA Finals in Barcelona, where the vehicle was showcased at the tournament’s fan hub.
As the first Official Automotive Partner of VALORANT Esports EMEA, OMODA brought its “BE THE ONE” philosophy to an environment defined by competition, individuality and self-expression, reinforcing the brand’s focus on connecting automotive innovation with younger audiences and emerging digital culture.
The OMODA 4 VALORANT co-branded show car features the brand’s distinctive CYBER MECHA design language. Its exterior combines an avant-garde front fascia with bold character lines and visual elements inspired by the VALORANT universe.
Inside, the vehicle introduces an AI-powered intelligent cockpit designed to understand users’ intentions, habits and preferences, enabling more intuitive and personalised interactions between the driver and the vehicle.
OMODA & JAECOO Expands Across 22 European Markets
OMODA & JAECOO has rapidly expanded its European footprint, establishing a presence in 22 European markets within just two years.
Europe now represents more than 40% of the brands’ global sales, while their regional sales network has grown to more than 500 outlets.
Cumulative sales across Europe exceeded 440,000 vehicles as of July 2026, highlighting the growing presence of OMODA & JAECOO in one of the world’s most competitive automotive markets.
Hybrid Models Drive Continued European Growth
Hybrid vehicles are playing an increasingly important role in the brands’ European expansion.
The OMODA 5 has recorded cumulative sales of 55,290 units across the United Kingdom and European Union markets. In Italy, meanwhile, the OMODA 5 SHS-H surpassed 5,600 units within its first five months on the market, demonstrating strong consumer interest in the brand’s hybrid technology.
The performance further supports OMODA & JAECOO’s strategy of combining advanced powertrain technologies with intelligent and technology-focused vehicle features.
OMODA 5 SHS Set to Launch in the UAE
Following its international growth, the OMODA 5 SHS is scheduled to launch in the UAE during September 2026.
The model is powered by the Super Hybrid System (SHS), combining a 1.5T TGDI hybrid engine with a 1.8 kWh battery and DHT transmission.
The powertrain produces 224 hp and 295 Nm of torque, while the vehicle offers a driving range of more than 1,000 kilometres.
OMODA & JAECOO says the system is designed to deliver efficient fuel consumption and a smooth driving experience across both everyday urban journeys and longer-distance travel.
Advanced Design and Technology Inside the OMODA 5 SHS
The OMODA 5 SHS features a redesigned exterior highlighted by a newly sculpted diamond grille, split headlights and 18-inch alloy wheels.
The cabin is equipped with dual 12.3-inch displays powered by the Snapdragon 8155 chip, together with an eight-speaker Sony audio system.
Additional interior features include 64-colour ambient lighting and electrically adjustable sport seats with both heating and ventilation functions, creating a more technology-focused and comfortable cabin environment.
19 ADAS Features Enhance Driver Assistance
Safety and driver assistance are also central to the OMODA 5 SHS package.
The vehicle is equipped with six airbags and 19 advanced driver assistance system (ADAS) features, providing a broad range of technologies designed to support drivers and enhance the overall driving experience.
SIVP and AiMOGA Expand Intelligent Mobility in the UAE
OMODA & JAECOO is also preparing to introduce its latest SIVP technology to the UAE as part of its wider intelligent mobility strategy.
The technology provides intelligent assisted-parking capabilities designed to identify suitable parking spaces, recognise surrounding obstacles and support drivers during parking manoeuvres.
Beyond automotive applications, the company’s technology ecosystem is also expanding through AiMOGA, which extends its innovation portfolio into the field of intelligent robotics.
Together, these technologies reflect OMODA & JAECOO’s broader ambition to develop a connected mobility ecosystem that goes beyond the traditional automotive experience.
UAE Customer Base Surpasses 5,000
The brands are also marking continued growth in the UAE, with their customer community now exceeding 5,000 customers.
OMODA & JAECOO vehicles are now present across all seven emirates, reflecting growing customer confidence as well as the contribution of the brands’ local dealer partners.
The dealer network includes Mahy Khoory Automotive in Abu Dhabi, AUTORUN in Dubai, and Galadari Motors in Sharjah and the Northern Emirates.
Dealer Excellence Recognised in the UAE
At its recent Dealer Excellence Awards, OMODA & JAECOO UAE recognised its dealer partners and their teams for their contribution to strengthening customer confidence, expanding the brands’ local presence and supporting sales growth.
The awards recognised achievements across several areas, including sales leadership and performance, brand advocacy and content excellence, customer engagement, professional development and collaboration, dealership transformation, and retail experience excellence.
Global User Summit to Preview New Models
The next stage of OMODA & JAECOO’s global strategy will come into focus at the OMODA & JAECOO International User Summit, scheduled to take place in Wuhu, China, in October 2026.
The event is expected to bring together approximately 1,800 guests from around the world.
Participants will have the opportunity to experience an SHS long-distance test drive, alongside intelligent driving experiences featuring SIVP and SIAS technologies.
The summit will also provide the stage for the global unveiling of several new models, including the OMODA X.
From European Expansion to UAE Intelligent Mobility
The European debut of the OMODA 4, combined with the upcoming UAE launch of the OMODA 5 SHS and the expansion of intelligent technologies, highlights the accelerating development of OMODA & JAECOO’s global mobility ecosystem.
With more than 440,000 cumulative European sales, a growing UAE customer base of over 5,000 and an expanding portfolio of hybrid, AI-powered and intelligent mobility technologies, OMODA & JAECOO is continuing to strengthen its position across both established automotive markets and emerging mobility destinations.
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