Motorola Mobility, a Lenovo company, in collaboration with e& UAE, has officially announced the launch of the Razr Fold – FIFA World Cup 26™ Collection, available exclusively in the UAE through online platforms and e& retail stores.
The launch reflects a strategic partnership aimed at delivering next-generation experiences that merge innovation, connectivity, and entertainment for customers across the UAE market.
First-of-Its-Kind Promotion with FIFA World Cup Tickets
As part of a landmark consumer initiative, customers who pre-order the limited-edition Razr Fold – FIFA World Cup 26™ Collection via e& UAE starting 13 April 2026 will receive a complimentary FIFA World Cup 2026™ ticket.
This unprecedented offer provides fans with a unique opportunity to experience the world’s most celebrated football tournament live, combining cutting-edge technology with exclusive sporting access.
Strengthening a Long-Term Strategic Collaboration
The initiative marks the first major milestone in the ongoing partnership between Motorola and e& UAE, reinforcing their shared ambition to redefine consumer engagement through integrated technology and entertainment experiences.
Both companies will jointly develop go-to-market strategies, promotional campaigns, and retail initiatives to support the UAE-wide launch and distribution of the Razr Fold – FIFA World Cup 26™ Collection.
FIFA-Themed Marketing Campaigns Across the UAE
The program will be further supported by market-specific FIFA World Cup 2026™ campaigns led by e& UAE, executed in compliance with official FIFA branding and marketing regulations.
These initiatives aim to enhance consumer engagement while aligning technology, sports, and entertainment on a global scale.
Leadership Perspectives on the Partnership
Tareq Alangari, SVP, ISO META President at Lenovo, emphasized that the partnership with e& UAE reflects Lenovo’s commitment to advancing collaboration in the UAE through innovation, strategic distribution, and enterprise solutions.
He noted that combining Motorola’s premium devices with e& UAE’s connectivity leadership and digital ecosystem creates new opportunities for customized consumer and business solutions across the region.
Motorola’s Vision for Immersive Experiences
Fabio Capocchi, VP and General Manager for Europe and META at Motorola, described the exclusive launch of the Razr Fold – FIFA World Cup 26™ Collection with e& UAE as a significant milestone in the partnership.
He stated that the collaboration brings consumers closer to the moments that matter most by combining iconic design, breakthrough innovation, and immersive experiences linked to the world’s biggest sporting event.
e& UAE on Expanding Device Ecosystem
Dr. Tamer Eltoni, Senior Vice President, Devices & Future Growth Ventures at e& UAE, highlighted that the launch aligns with the company’s strategy to expand its device portfolio with unique and innovative offerings.
He added that the Razr Fold – FIFA World Cup 26™ Collection introduces a new foldable experience to UAE customers while strengthening collaboration with Motorola to deliver exclusive products to market.
Design and Performance of Motorola Razr Fold™
The Motorola Razr Fold represents the brand’s first book-style foldable smartphone and a key addition to the Razr portfolio, designed for productivity, creativity, and entertainment.
The device features a 6.6-inch external display that unfolds into a 8.09-inch 2K LTPO internal screen, offering a large and immersive viewing experience without compromise.
Advanced Technology and AI Integration
The Motorola Razr Fold has been ranked the number one foldable camera system by DXOMARK¹. It also includes one of the largest batteries in the foldable smartphone category², along with high-performance processing capabilities.
Equipped with integrated AI tools and flexible layouts supporting moto pen ultra³, the device sets a new benchmark in foldable smartphone innovation, seamlessly blending productivity and entertainment in a precision-engineered design.
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