Chery UAE, represented exclusively by AWR Automotive, has officially announced the opening of a new showroom in Ras Al Khaimah, marking a major milestone in the brand’s ongoing expansion strategy across the United Arab Emirates.
This move reflects the company’s commitment to strengthening accessibility and bringing its products and services closer to customers in every emirate, aligning with the rapid growth of the UAE automotive sector.
Chery UAE at the Opening Ceremony
The inauguration ceremony was attended by H.E. Mohamed Ali Abdulla Musabbeh Al Nuaimi, Chairman of Ras Al Khaimah Chamber of Commerce & Industry, alongside senior government officials from Ras Al Khaimah, top executives from Chery UAE, and a number of distinguished local guests.
The presence of key stakeholders highlights the significance of this expansion in supporting local economic development and enhancing the emirate’s automotive landscape.
Prime Location and Customer-Centric Experience
Situated on Al Bahar Street in the Dahan area of Ras Al Khaimah, the new showroom adds to Chery’s growing retail network, complementing its existing presence in Dubai, Abu Dhabi, and Sharjah.
The facility has been designed to deliver a seamless and customer-focused experience, allowing visitors to explore the latest Chery models, receive expert consultation, and benefit from comprehensive aftersales services.
HIMAVA Pickup Makes Its Debut
A key highlight of the new showroom is the introduction of HIMAVA, Chery’s first-ever pickup truck, with prices starting from AED 59,900 for the 4WD variant (excluding VAT).
This launch provides customers in Ras Al Khaimah with a firsthand opportunity to experience the brand’s latest addition, further diversifying Chery’s vehicle lineup in the UAE market.
Confidence in the UAE Automotive Market
The expansion underscores Chery UAE’s confidence in the resilience and growth potential of the UAE automotive industry. It also reflects the company’s proactive response to increasing consumer demand.
Supported by AWR Automotive’s deep-rooted expertise and strong understanding of the local market, Chery continues to invest in long-term growth and customer satisfaction.
Leadership Perspective on Growth Strategy
Zaher Sabbagh, Director of Chery UAE, emphasized that the expansion into Ras Al Khaimah represents a natural progression in the brand’s journey to connect with customers nationwide.
He noted that the move also supports the emirate’s rapidly developing economy, which is witnessing significant large-scale projects. The continuous expansion of the showroom network reflects growing demand for Chery vehicles and strong confidence in the UAE market’s future.
Future Expansion Plans in the UAE
With this new opening, Chery UAE strengthens its position as one of the fastest-growing automotive brands in the region. The company is also preparing to expand further with a new showroom planned in Fujairah.
This ongoing growth aligns with Chery’s vision of delivering value-driven mobility solutions supported by an expanding network of showrooms and service centers.
Smart Technologies and Innovation Vision
Beyond physical expansion, Chery is advancing its intelligent mobility ecosystem. The brand plans to introduce its Super Intelligent Parking technology in the UAE, featuring autonomous parking, smart parking space detection, and one-touch vehicle summoning.
In addition, Chery is expanding into robotics through its AiMOGA Robotics division, which develops humanoid and quadruped robots for applications such as customer service, education, companionship, industrial operations, and home services.
These innovations highlight Chery’s broader vision of integrating smart vehicles, robotics, and artificial intelligence to deliver seamless, connected, and future-ready mobility experiences.
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