80 Participants concluded to 131 ideas
- Mahbuob: The event responds to leaders call for remote working
Dubai’s Roads and Transport Authority (RTA) and
Transport Authority (RTA) has launche
a remote innovation lab. The session discussed ways and
means of applying smart technologies in serving clients.
The event is held in the context of Dubai’s preventive
measures to curb the global outbreak of the COVID-19.
“The staging of this innovation lab reflects RTA’s response
to government’s remote work policy given the prevailing
health concerns witnessed by the UAE and the world over.
80 of RTA’s leaders and staff of prominent global
businesses, such as the Gartner Consulting, and the
customer’s experience advisor RBBi, as well as several
developers of smart apps participated,” said Ahmed
Mahboub, Executive Director of Smart Services, Corporate
Technology Support Services Sector, RTA.
“The lab discussed two key topics; the first was
streamlining the customer’s experience through the use of
technologies and simplified procedures. The second was
innovation in smart services including the use of artificial
intelligence and identifying user’s behaviour. The lab
yielded more than 131 ideas highlighted by consolidating
RTA’s apps in one app, streamlining payment procedures,
unifying e-purses, using artificial intelligence and
completing the service application. Ideas proposed have
been listed for studying and assessing viability.
“RTA has a plan to hold another lab to focus on the
customer’s experience with services and other labs for
virtual quality testing. RTA used edge-cutting technologies
in the lab to enable participants to share ideas and vote on
them. Thanks to advanced technologies, the session was
interactive and saw rich discussions marked by a wealth of
knowledge in a variety of fields,” concluded Mahboub.