التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Zynga Enters Into Agreement to Acquire Istanbul-based Rollic, One of the Fastest Growing Hyper-Casual Mobile Game Companies
- Entry into One of the Largest and Fastest Growing Mobile Game Categories
- Exciting Portfolio of Popular Hyper-Casual Games with more than 5 Million Mobile DAUs and 65 Million Mobile MAUs
- Expands and Diversifies Zynga’s Advertising Business
- Adds a Highly Talented Team and Extensive Network of External Developers
- Acquisition Expected to Close on October 1, 2020
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, today announced it has entered into an
agreement to acquire Istanbul-based Rollic, a mobile
games developer and publisher with an exciting portfolio of
popular hyper-casual games that have been downloaded
more than 250 million times. With this acquisition, Zynga
enters the hyper-casual market – one of the largest and
fastest growing gaming categories on mobile – and adds a
highly talented team and an extensive network of external
developers. Rollic will meaningfully increase our audience
and grow our advertising business.
Founded in December 2018 by Burak Vardal, Deniz Basaran
and Mehmet Can Yavuz, Rollic is a hyper-casual publisher
and game developer based in Istanbul, Turkey. Eight of
Rollic’s games have reached #1 or #2 top free downloaded
games in the U.S. App Store, and their latest releases, Go
Knots 3D and Tangle Master 3D, were the top two most
downloaded games in the U.S. App Store in Q2 2020.
Rollic’s titles currently have more than 5 million mobile
daily active users (DAUs) and 65 million mobile monthly
active users (MAUs).
“We are excited to expand into the hyper-casual category
with the acquisition of Rollic, one of the fastest growing
hyper-casual developers and publishers worldwide in 2020,
led by an incredibly creative team,” said Frank Gibeau,
Chief Executive Officer of Zynga. “With Rollic, we are
meaningfully growing our audience, expanding and
diversifying our global advertising business, and adding to
our game pipeline and developer network. Zynga and Rollic
are well-positioned to grow faster together.”
“The Rollic team is proud to be joining Zynga,” said Burak
Vardal, founder and Chief Executive Officer of Rollic. “Our
expertise in hyper-casual is a seamless fit for Zynga’s
proficiency in product management, data science, ad
monetization and world-class publishing. With Rollic’s
robust slate of existing and new hyper-casual games
joining Zynga’s portfolio, we look forward to advancing our
collective mission to connect the world through games.”
Zynga will acquire 80% of Rollic for $168 million in cash.
The final upfront transaction consideration will also include
customary closing adjustments and is expected to close on
October 1, 2020. Over the next three years, Zynga will
acquire the remaining 20% in equal installments at
valuations based on specific profitability goals.
