التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Under their strategic partnership to empower innovation and support entrepreneurship, Zain and Sabah Al
Ahmad Center for Giftedness and Creativity (SACGC) – a center of the
Kuwait Foundation for the Advancement of Sciences (KFAS) have jointly hosted an
informative session on innovation and sustainable financial success.
The session, titled “Capitalize on Your Entrepreneurial Skills,” was presented by
Marco Bertini, Professor of Marketing at Esade Business School, Barcelona.
Present were SACGC General Manager Neda Al Dehani, Zain Kuwait’s Innovation
and Entrepreneurship Expert Haya Al Mana, and Decision Lab Founder Omar Al Hamad.
The session was attended by over 80 entrepreneurs and startup owners from the local business community.
This step came under the umbrella of Zain and SACGC’s recently signed MoU,
which focuses on a number of strategic pillars and sustainable goals like
supporting innovation, empowering entrepreneurs and startups,
encouraging creativity, investing in the digital skills of children and young people, and more.
The session was presented by Marco Bertini, the influential author, researcher,
and expert in business and marketing. He currently serves as Professor of
Marketing and Director of Open Enrollment Programs at the renowned Esade Business School in Barcelona.
Professor Bertini has a wealth of experience in marketing, entrepreneurship,
and business, having previously served in many senior roles in academic
institutions, business schools, and consultancy firms around the world.
During the session, Professor Bertini shared some insightful tips that were
valuable to any entrepreneur and new startup owner.
He explained that successful entrepreneurship requires early and
comprehensive consideration of monetization strategies, eliminating misconceptions,
and focusing on customer-centric approaches to ensure sustainable financial success.
This session came under Zain’s Innovation Nation initiative, under which
all of Zain’s innovation and entrepreneurship programs fall, especially within science,
technology, engineering, and mathematics (STEM) areas.
The initiative mainly targets the youth, and centers around a number of pillars,
including entrepreneurship, investment, startup acceleration,
supporting inventors, fostering innovation,and more.
