Yalla Group Limited (NYSE: YALA), the largest online social networking and gaming platform based in the Middle East and North Africa (MENA), has announced impressive financial results for the second quarter of fiscal year 2025, ending June 30.
The company recorded Q2 revenues of AED 310.7 million (US$84.6 million), marking a 4.1% year-on-year increase. Net income surged to AED 134.1 million (US$36.5 million), up 16.4% from AED 115.3 million (US$31.4 million) in Q2 2024.
Strong H1 2025 Performance
For the first half of 2025, Yalla posted total revenues of AED 618.8 million and net income of AED 267.7 million. The company’s net profit margin in Q2 rose to 43.2%, reflecting continued operational efficiency improvements.
The Average Monthly Active Users (MAUs) grew by 8.8% year-on-year, reaching 42.4 million in Q2 2025 compared to 39 million in the same period last year.
CEO Highlights Strategic Achievements
Yang Tao, Founder, Chairman, and Chief Executive Officer of Yalla Group, expressed pride in the company’s Q2 results:
“We delivered another strong quarter, with revenues exceeding the high end of our guidance. Our focus on optimizing user acquisition strategies and refining internal processes has significantly improved our operational efficiency, boosting our net margin to 43.2%.”
Tao emphasized Yalla’s role as a pioneer in MENA’s online entertainment industry. Over the past decade, the company has expanded from a team of 6 employees to over 800, now serving more than 40 million active users monthly.
Long-Term Growth and Product Strategy
Tao outlined the company’s product strategy, which focuses on building platforms capable of reaching vast user bases while ensuring longevity. He stressed the importance of sustainable business models for consistent growth, stating that the company will maintain its patient, long-term approach.
Looking ahead, Yalla plans to enhance its gaming business, expand external partnerships, and diversify its game distribution portfolio to include a broader range of genres. This expansion aims to offer users more varied experiences while providing the company with deeper insights into market trends and user preferences in the MENA region.
President Emphasizes Sustainable Growth
Saifi Ismail, President of Yalla Group, praised the resilience of the company’s business model:
“Our strong financial performance demonstrates our ability to drive sustainable growth while delivering exceptional value to our user base across MENA.”
Ismail highlighted key Q2 initiatives, including the Yalla Ludo campaign with the Dubai Department of Economy and Tourism, which integrated Dubai’s cultural landmarks into gameplay, and the 9th anniversary celebrations that set a record for gold coin consumption.
Commitment to Innovation and Market Leadership
Ismail reaffirmed Yalla’s dedication to innovation, strategic expansion, and positive social impact. The company aims to strengthen its product portfolio, deepen strategic partnerships, and deliver high-quality experiences that meet the expectations of its growing global user community.
About Yalla Group
Yalla Group Limited is the leading MENA-based digital entertainment and social networking company, known for its flagship app “Yalla”, which offers voice-based virtual majlis experiences tailored to regional cultures. Other popular products include Yalla Ludo, Yalla Chat, WeMuslim, Yalla Baloot, and 101 Okey Yalla.
The company has expanded beyond MENA with the launch of Yalla Parchis for the South American market, continuing its mission to provide locally customized, immersive digital experiences that foster community engagement and loyalty.
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