التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
In advance of International Women’s Day, Visa unveils grant programs with Hand in Hand International and IFundWomen
New study commissioned by Visa shows 66% of female entrepreneurs report difficulty funding businesses
Kicking off Women’s History Month, Visa today announced two new partnerships bolstering
the company’s commitment to women’s economic empowerment. Hand In Hand
International and IFundWomen will join Visa to help provide both educational resources
and funding for women entrepreneurs around the globe to help them build and grow their
businesses. The global rate of female entrepreneurship has been increasing more quickly
than that of male entrepreneurs1, with more than 250 million women around the world
engaged in entrepreneurship2.
“Women power economies around the world and increasingly are a driving force in the
creation of new businesses,” said Al Kelly, chief executive officer and chairman, Visa. “Visa
is committed to using the full power of our network, brand and financial resources to put a
spotlight on this growing economic force and help female entrepreneurs achieve their
dreams.”
About the Partnerships:
• IFundWomen: IFundWomen is a funding and education platform that provides access to
capital through grants and crowdfunding, expert business coaching and a network of
women business owners. Visa’s new global partnership with IFundWomen is specifically
designed to help entrepreneurs secure the funding they need through a series of grant
contests. To find out more and apply for a grant, entrepreneurs can visit
IFundWomen.com/Visa.
• Hand in Hand International: As part of the company’s mission to enable individuals,
businesses and economies to thrive, Visa is launching a $2.4 million, three-year partnership
with Hand in Hand International, a global non-profit organization that focuses on
developing economies in Africa, South Asia and the Middle East. Visa’s partnership with
Hand in Hand International will focus on providing business education and broadened
financial services access to 10,000 micro businesses in Kenya – at least 75% of which are owned by women. The partnership will further women’s economic empowerment, which
has a multiplier effect3, boosting economic growth and leading to greater development outcomes.
In conjunction with the partnerships, Visa today unveiled initial findings from the second
annual “State of Female Entrepreneurship” report4. The annual study seeks to understand
the goals, aspirations and challenges facing women business owners today. Key findings
included that funding remains a top challenge: 79% of women entrepreneurs in the United
States feel more empowered now than they did five years ago, yet 66% report difficulty in
obtaining the funding they need.
“In an increasingly digital world, businesses need to constantly adapt to shifting consumer
preferences. But keeping up is challenging, especially for a small business. The women
entrepreneurs I have met echo a need for more access to capital to fund, run and grow
their businesses,“ said Suzan Kereere, global head of merchant sales and acquiring, Visa.
“We are excited to help level the playing field through more access to tools and grants this
year, and will continue to champion women in all facets of life in the pursuit of an inclusive
digital society.”
Visa has demonstrated a longstanding commitment to empower women through partnerships, programs and sponsorships. The company’s more recent efforts include:
• Women in Business:
o Female Founder Collective: Visa has entered its second year of partnership with Rebecca
Minkoff’s Female Founder Collective. To kickoff, Visa will host a workshop at Female
Founders Day, where a diverse mix of lending and digital payment experts will discuss strategies small business can use for loans and capital.
o Women’s World Banking: In 2017, the Visa Foundation made their inaugural grant of $20
million to Women’s World Banking to help women-led micro and small business owners
increase access to capital and to help grow their businesses. The program is on track to
reach 1 million women by the end of the year.
o She’s Next, Empowered by Visa: In 2019, Visa launched its women-owned small business
initiative, She’s Next, Empowered by Visa, with workshops in New York, Atlanta, Toronto
and Cape Town at the World Economic Forum in South Africa. She’s Next leverages Visa’s
brand and network to empower women entrepreneurs with tools to build their businesses,
ultimately creating a ripple effect throughout their communities.
• Women in Sport:
o The SheBelieves Cup: As the sponsor of the SheBelieves Cup, Visa will present the first-ever MVP trophy to the most inspiring and empowering athlete on the field during the
tournament, selected by a committee of former female footballers. Visa will also host a Practical Money Skills workshop at the SheBelieves Summit, which underscores the
importance of financial literacy and how to plan ahead for financial success.
o The Second Half: Inspired by Visa’s groundbreaking partnership with UEFA Women’s
Football and the FIFA Women’s World CupTM, Visa recently announced the launch of The Second Half; a career development program to support female footballers in Europe, as
they consider their careers beyond the football pitch.
o Olympic and Paralympic Games: Visa’s sponsored athlete program of Olympic and
Paralympic hopefuls, Team Visa, has been comprised of more than 50% women athletes looking back historically at the full roster. For Tokyo 2020, Visa is supporting more than 50
female Olympic and Paralympic hopefuls from around the world. Additionally, in the lead up to the Olympic Winter Games Beijing 2022 – Visa, the China Women’s Development
Foundation and Beijing Sport University announced a program aimed to empower women to grow their small businesses and contribute to local social-economic development and
sustainable growth.
