التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Spotify and Universal Music Group Announce Global, Multi-Year License Agreement
-( Spotify (NYSE: SPOT), the world’s most popular audio
streaming subscription service, and Universal Music Group
(UMG), the world leader in music-based entertainment,
today announced a new, multi-year global license
agreement that further aligns the companies’ efforts to
foster groundbreaking new features providing value for
artists and great experiences for music fans.
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release here:
https://www.businesswire.com/news/home/2020072200
5444/en/
With this new agreement, the companies advance their
industry-leading partnership, reflecting a shared
commitment to music’s continued growth, deeper music
discovery experiences and collaboration on new, state-of-
the-art marketing campaigns across Spotify’s platform.
Additionally, as music’s most innovative company and one
of Spotify’s earliest supporters, UMG will deepen its leading
role as an early adopter of future products and provide
valuable feedback to Spotify’s development team.
Daniel Ek, Chairman & CEO of Spotify, said, “From their
early experimentation with Marquee, to testing new
experiences like Canvas, Universal Music Group has been an
important partner in helping to shape the development of
our marketing tools. With today’s announcement, we will
expand on this level of early stage innovation and further
strengthen our partnership and shared vision for helping
advance artists at all stages of their careers. We’ve said all
along, the goal of our Marketplace strategy is to harness
Spotify’s ability to connect artists with fans on a scale that
has never before existed and bring new opportunities to
the industry. Together, we look forward to reinvesting in
and building new tools and offerings for artists around the
world.”
Sir Lucian Grainge, Chairman and CEO of Universal Music
Group, said, “With this agreement, UMG and Spotify are
more aligned than ever in our commitment to ensuring the
entire music ecosystem thrives and reaches new audiences
around the globe. Given our commitment to innovation and
early adoption of music technologies, and Spotify’s
leadership in the development of forward-thinking tools,
our new partnership will provide our artists with new and
powerful opportunities to connect with fans on Spotify’s
growing platform. Working together, our teams will expand
and accelerate our collaborative efforts to deliver artist-
focused initiatives, strategic marketing campaigns and new
offerings to
provide exciting new experiences for fans worldwide.”
