Ali & Sons Škoda UAE, the exclusive distributor of Škoda vehicles in the United Arab Emirates, has joined forces with Wolfi’s, the region’s leading cycling retailer and community hub, in a partnership designed to fuel the UAE’s rapidly growing cycling movement.
The alliance celebrates Škoda’s deep-rooted connection to cycling—an integral part of the brand’s DNA since its founding in 1895.
Celebrating a New Era for UAE Cycling
The collaboration was officially launched during the Wolfi’s Racing Team 2025/26 Season Kick-Off Event, held at the newly opened Škoda showroom on Sheikh Zayed Road. The event marked the beginning of a two-year partnership focused on performance, community engagement, and the shared enthusiasm for cycling across the Emirates.
Škoda Sponsorship to Support Leading UAE Cycling Teams
Under the agreement, Ali & Sons Škoda UAE will sponsor both the Wolfi’s Racing Team and the Dubai Roadsters—two of the UAE’s most respected and established cycling communities.
As part of the sponsorship, Škoda UAE will provide two Škoda Kodiaq SUVs and the all-new Superb Wagon to support team logistics, community rides, and activations throughout the cycling season.
A Legacy Rooted in Cycling Heritage
Škoda’s relationship with cycling runs deep. The Czech automaker began as a bicycle manufacturer in 1895 and has maintained its connection to the sport ever since. Today, Škoda stands as a major global supporter of cycling, serving as a long-term partner of the Tour de France, L’Étape by Tour de France, and the UCI Mountain Bike World Championships.
This enduring legacy reflects Škoda’s commitment to promoting active lifestyles and a global cycling culture.
Shared Values, Shared Vision
“Škoda’s story began with bicycles, and that passion still drives the brand today,” said Wolfgang Hohmann, Founder of Wolfi’s. “Wolfi’s was built on the same love for cycling, making this partnership a perfect fit. Together, we’re pushing the boundaries of what cycling means in the UAE.”
Cyclists have long admired Škoda vehicles for their design and practicality. From convenient trunk dividers to in-car espresso makers, Škoda continues to cater to the needs of cycling enthusiasts.
“At Ali & Sons Motors, we are proud to support a lifestyle that reflects Škoda’s cycling heritage,” added Mark Austin, Group General Manager at Ali & Sons Motors. “This partnership allows us to give back to the community, promote an active way of life, and connect with people who share our passion for smart mobility and adventure.”
Empowering the UAE Cycling Community
The Wolfi’s Racing Team embodies the UAE’s competitive drive, featuring over 40 athletes across multiple disciplines and age groups. Alongside them, the Dubai Roadsters—founded in 2000 and regarded as one of the nation’s oldest and most inclusive cycling communities—will also benefit from the collaboration.
The Roadsters bring riders of all levels together for weekly rides across Dubai, promoting safety, inclusivity, and a shared love of the sport.
Driving Cycling Culture Forward
With the backing of Škoda and Wolfi’s, this partnership is set to elevate the cycling experience across the UAE. From community rides to race support, the initiative will continue inspiring riders of all backgrounds to get involved and explore the country on two wheels.
“This collaboration reflects everything both brands stand for—performance, passion, and community,” said Sam Whittam, Chief Strategy & Growth Officer at Wolfi’s. “Together, we want to inspire more people to get on their bikes and be part of the UAE’s vibrant cycling culture.”
A Vision for the Future
The alliance between Ali & Sons Škoda UAE and Wolfi’s marks the start of a dynamic new chapter in the nation’s cycling journey—one built on shared passion, innovation, and a collective goal to drive the UAE’s cycling culture forward.
Sign up for our mailing list to receive the latest news.
Follow us also on the tech news portal in the Egypt