التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
IT Giants Navigate Economic Headwinds: Accenture, TCS, and Infosys Lead as AI Demand Spurs Industry Evolution
Accenture is the world’s most valuable IT services brand at $40.5 billion.
TCS solidifies its position as the second most valuable IT services brand, experiencing substantial
value growth of 11%.
Infosys has been the fastest-growing growing IT services brand over the last 5 years, with Salil
Parekh named as number one IT Services CEO for 2024.
HCLTech is the fastest-growing brand in the top 10 this year achieving 16% growth
Globant storms onto the scene as the fastest-growing brand amongst the top 25, witnessing a remarkable 34% value surge.
Accenture (brand value up 2% to USD40.5 billion) and TCS (brand value up 11% to USD19.2 billion)
continue to lead as the world’s most valuable IT services brands, according to a new report from
Brand Finance, the world’s leading brand valuation consultancy. With generative large language
models obtaining a lot of attention now, Brand Finance research suggests that Accenture is well
poised to embrace the mega-trend that offers the possibility of reinventing businesses and industries.
TCS has demonstrated a remarkable 11% growth in brand value, reaching USD19.2 billion
TCS’s growth is driven in significant part by its continued and consistent brand and marketing
investment. TCS’s sponsorship of Formula E is a good example. The partnership with Jaguar not only
gives TCS visibility with key audiences, building awareness and familiarity, but it also acts as a
showcase for TCS’s capabilities, enhancing reputation and consideration.
Infosys has been the fastest-growing IT services brand over the last 5 years.
Infosys has established itself as one of the preeminent IT services brands, achieving the fastest
compound annual growth rate (CAGR) in brand value over the last five years among IT Services
brands. With an impressive increase of 9.3% to USD14.2 billion this year, Infosys is now the third
most valuable IT brand globally. Under the leadership of CEO Salil Parekh, who has recently ascended
as the number 1 CEO in the IT services sector in the Brand Finance Brand Guardianship Index 2024,
the company has consistently delivered strong brand value growth amidst rapidly evolving and
challenging market conditions.
Lorenzo Coruzzi, Valuation Director at Brand Finance, said:
“While IT services brands thrived during the pandemic’s digital transformation boom, a current
slowdown driven by macroeconomic headwinds, inflation, and geopolitical tensions has them
rethinking their strategies. Despite cautious short-term spending, the substantial long-term demand
for AI presents a crucial opportunity for IT services brands to adapt and differentiate themselves.”
HCLTech is the fastest-growing brand in the top 10 this year achieving 16% growth.
HCLTech’s brand valuation rise (brand value up 16% to USD7.6 billion) positions it among the five
fastest-growing IT brands and as the fastest-growing brand among the top 10 largest IT brands in
this year’s ranking, boosting value through significant sponsorship deals with sporting giants such as
the New York Giants and New York Jets. According to Brand Finance’s research, HCLTech’s CEO was
also top in the category of “is a sustainability champion” in the IT Services sector.
Globant is fastest-growing IT Services brand amongst top 25
Globant, from Argentina, has shown exceptionally fast growth in its brand value with a 34% growth
to USD1.6 billion, making it the fastest growing IT Service brand in 2024.
Globant’s growth is driven by its growing global presence and strong financial performance, with
Brand Finance research identifying a significant increase in consideration for the brand and other
Brand Strength metrics: this year the Brand Strength improved from 77 to 81, making Globant a AAA-
rated brand. Thanks to this increase, Globant secures a position amongst the top-5 strongest IT Services brands in the world.
