التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
IDEMIA and BBVA Partner to Launch Spain’s First Payment Card Made of Recycled PVC
IDEMIA, the global leader in Augmented Identity, is
supplying the very first cards made out of recycled plastics
in Spain to BBVA. The bank will first distribute the cards to
their Spanish customers with a BBVA Youth Account in June
2020. This new payment card is a strong commitment from
BBVA to contributing to the United Nations Sustainable
Development Goals for the fight against climate change.
Each year, approximately 6 billion plastic payment cards
are produced according to the 2018 Nilson Report1. In the
context of the United Nations Sustainable Development
Goals and the Paris Agreement, IDEMIA’s cutting-edge
technology has been selected by BBVA, one of the largest
banks in Spain, to migrate part of its existing first-use PVC
cards to innovative recycled PVC cards.
By the end of the year BBVA will enable more than half a
million Spanish customers to benefit from an eco-friendly
alternative in payment. The new model will include a
symbol on the back indicating that is made of recycled
plastic, and will initially be distributed to BBVA’s account
for young people.
“Young people in particular, are aware of the importance of
protecting the environment and their demand for
sustainable solutions is growing. We have chosen IDEMIA’s
trusted solutions in order to accompany our customers in
the environmental transition journey,” says Ana Pitarch,
the Head of Individual Customers for BBVA in Spain.
Thanks to its expertise in the field of card manufacturing,
IDEMIA has been able to produce a card that promotes a
responsible use of natural resources without compromising
on quality and security. This card is made out of recycled
PVC materials originating from industrial waste, in line with
the circular economy principles to limit consumption and
waste of natural resources while contributing to waste
reduction. IDEMIA has also obtained from its recycled PVC
supplier an “Environmental Claim Validation Summary”
issued by UL Environment, Inc.
The partnership between IDEMIA and BBVA will
progressively allow the bank to deliver cards made of “eco-
friendly” materials to customers in all countries where it
has a presence by the end of 2021, with the commitment to
rapidly reduce first-use PVC plastic in card manufacturing
at worldwide level.
Amanda Gourbault, Executive VP of the Financial
Institutions Business Unit at IDEMIA said: “This first card
made of recycled plastic in Spain is a big leap forward for
the adoption of cards made from recycled plastics. We are
thrilled to be making history in this market by bringing the
best of our expertise to contribute to the good of society as a whole.”
