التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
IBM Consulting Transforms Al-Futtaim Group’s Operational Excellence and Elevates Customer Experience
Revamping customer experience for the Blue Rewards digital lifestyle platform, with over 3.1 million users.
Transformation includes digital core migration to SAP S/4HANA and Microsoft Azure for data-centric operations.
IBM Consulting (NYSE: IBM) has been selected by Al-Futtaim Group to redesign its Blue Rewards’
customer experience journey and transform the Group’s Digital core through large scale data migration projects.
IBM Consulting implemented a redesign of the Blue Rewards digital platform which includes the user
experience, technology stack, and business teams. This resulted in an integrated lifestyle platform
that anticipates user needs and preferences, generating personalized rewards and seamless
alignment across nine diverse markets. Since the platform’s relaunch, Blue Rewards has witnessed
impressive growth, boasting over 3 million users and 400,000 monthly active users, with continuous
enhancement initiatives underway.
The broader Al-Futtaim Group, facing disparate data silos hindering operational efficiency and
decision-making, engaged IBM Consulting to navigate its data transformation journey. Leveraging its
expertise and partnerships with Microsoft and SAP, IBM Consulting implemented a robust, modern
digital core, unifying data from diverse sectors like automotive, retail, real estate, and finance. This
streamlined data foundation empowers Al Futtaim Group with improved transparency, informed
decision-making, and a strong foundation for future revenue growth.
IBM Consulting experts undertook this transformation journey using IBM tools like IBM HANA Impact
Assessment, IBM HANAtization, and Data Reconciliation to minimize risk and speed up
transformation. In collaboration with IBM’s partners SAP and Microsoft, IBM Consulting streamlined
SAP S/4HANA migration and modernized its solutions on Microsoft Azure to leverage its cost
efficiency, agility, and environmental sustainability benefits.
“We are excited to collaborate with IBM Consulting as we embark in our digital transformation
journey to unlock new possibilities and ensure our digital future is defined by excellence and
customer centricity. Together, we are poised to reshape the landscape of Al-Futtaim Group’s digital
operations, setting a benchmark for industry standards and enriching the overall customer
experience.” said Himanshu Shrivastava, Chief Technology Officer of Al-Futtaim Group.
“We are proud to have been selected by Al-Futtaim Group as their trusted consulting partner to
revamp customer experiences and transform their digital infrastructure, delivering end-to-end
strategy, experience and operations”, said Bill Farrell, Managing Partner MEA, IBM Consulting. “This
collaboration exemplifies the Group’s commitment to driving efficiency and creating value that will
revolutionize business operations and enhance customer experience.”
These successful collaborations between IBM Consulting and Al-Futtaim Group exemplify the power
of partnerships and data-driven transformation in achieving sustainable growth and market leadership.
