Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI), a leader in intelligent electric mobility solutions, announced the official launch of three Embodied Artificial Intelligence (EAI) robot product lines during the annual National Automobile Dealers Association (NADA) Show in Las Vegas. With this move, the company is positioning itself to become the first U.S.-based enterprise to deliver humanoid and quadruped robots simultaneously to the market.
Three Distinct Robots for Professional and Security Applications
The newly introduced portfolio features three robots designed to address diverse professional, commercial, and security use cases. FF Futurist is a full-size professional humanoid robot built for advanced occupational roles. FF Master is a high-mobility, athletic humanoid robot that balances performance with cost efficiency. FX Aegis, the third offering, is a quadruped robot engineered for security, patrol, and companionship tasks in complex and demanding environments.
Sales Launch and Delivery Timeline
Faraday Future confirmed that sales and paid pre-orders for all three robotic products commenced on the same day as the announcement. The company plans to deliver the first batch of robots by the end of February, underscoring its readiness to transition from product unveiling to market execution. In addition, the Mobile Manipulator Robot Series is scheduled for launch later in the second quarter of the year.
Pricing Structure and Ecosystem Skill Packages
The company also disclosed the official pricing for each robot series. The FF Futurist series is priced from $34,990, accompanied by an optional $5,000 Ecosystem Skill Package. The FF Master series starts at $19,990, with a $3,000 Ecosystem Skill Package, while the FX Aegis series begins at $2,499, plus a $1,000 Ecosystem Skills Package. These modular skill packages are designed to expand functionality and tailor each robot to specific operational needs.
Strong Early Demand and Production Readiness
Faraday Future reported that more than 1,200 units are already covered by non-binding, non-refundable B2B deposits, reflecting robust early market interest. The robots have entered the production preparation phase, with customization, testing, and data training actively underway to accelerate delivery schedules and ensure readiness for diverse deployment scenarios.
“Three-in-One” EAI Robotics Ecosystem Strategy
During the exhibition, the company highlighted its integrated “Three-in-One” EAI Robotics ecosystem, which combines embodied AI hardware, an open-source AI brain, and a decentralized data factory. Faraday Future also introduced the FF Par partner program, designed to redefine traditional dealership and agency models by integrating robotics with EAI vehicles and intelligent terminal operations.
Leadership Perspective on Productivity Transformation
Commenting on the milestone, YT Jia, Founder and Global Co-CEO of Faraday Future, described the launch as a pivotal moment in the company’s evolution. He emphasized that embodied AI robots working alongside humans have the potential to reshape productivity models and deliver a significant leap in efficiency through deep human–machine collaboration.
Industry at a Commercial Tipping Point
Technology creator Jon Rettinger noted that challenges which once constrained robotics development have now transformed into large-scale industry opportunities. He pointed to advances in large language models, AI computing power, battery technology, and world models as factors driving the embodied AI robotics sector toward a critical inflection point—where technological breakthroughs are rapidly translating into mass-market commercialization.
Reinventing Automotive Dealerships Through Robotics
Faraday Future believes its user co-creation ecosystem will inject new momentum into automotive dealerships across the United States. By leveraging intelligent terminals and user-driven operations, the company anticipates that future robotics sales channels will significantly overlap with automotive retail, enabling car dealers to evolve into “intelligent terminal operators” offering both vehicles and robotic products.
Long-Term Vision for the Global Robotics Market
Looking ahead, Faraday Future projects that global robot ownership could eventually reach tens of billions of units, potentially surpassing the scale of today’s worldwide automobile fleet. This outlook underscores the company’s belief that embodied AI robotics will play a transformative role in the future of productivity, mobility, and intelligent services.
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