التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Brightcove Launches Industry-Leading Virtual Event Experiences Solution; Empowering Companies to Quickly and Easily Connect with Audiences Online
New solution includes customizable, immersive, live, and
always-on video experiences to help brands pivot physical
events to virtual
Brightcove Inc. (NASDAQ: BCOV), the world’s leading video
technology platform, today announced Brightcove Virtual
Event Experiences, a solution that allows organizations to
deliver high-quality virtual events featuring bold,
interactive experiences. Responding to a crucial market
need, Brightcove Virtual Event Experiences enables
organizations to host events with market-leading video
technology to engage with audiences securely and reliably
around the world.
The adoption of video communications in enterprise
organizations is growing at a rapid pace. According to the
recent Brightcove Global Video Index, in the first quarter of
2020, video views among enterprise companies increased
by 91% year over year, with preliminary year-over-year
data from April and May showing viewing increases of
nearly 80% and 54%, respectively. Along with this
adoption, many in-person events and meetings are moving
to online video. With no timetable for the return of large-
scale, in-person conferences and events, marketing and
event professionals are looking for an in-person alternative,
and they are turning to Brightcove for guidance. Recently,
Brightcove technology has helped power critical B2B, B2C,
and arts/entertainment events, helping organizations scale
quickly, easily, and securely while reaching new audiences
across the globe, including:
• ServiceNow Knowledge 2020
• DocuSign MomentumLive
• Talkdesk® Opentalk 2020 Virtual
• NAB Show Express with over 40,000 industry
professionals accessing the event since its launch
• The Dropkick Murphys’ Streaming Outta Fenway concert
joined by Bruce Springsteen with over 9 million live and on-
demand views to date, raising over $700,000 for charity
• The Metropolitan Opera’s At Home Gala, with more than
40 artists participating from around the world, was
watched by more than 750,000 people
The need to engage with customers and prospects is as
critical as ever, and organizations expect to deliver
innovative and measurable experiences for their audiences
in order to maintain communication and engagement. The
Brightcove Virtual Events Experience solution empowers
companies to take immediate action to ensure that their
essential in-person events can continue virtually.
Features include:
• Branding and User Experience: Control the viewer’s
experience and surrounding content by hosting on
Brightcove.
• Increased Value for Sponsors: Demonstrate value to
sponsors and exhibitors by offering integrated ads,
complete with measurable and tangible analytics.
• Quality and Global Scale: Enable streaming video to
global audiences in a secure environment.
• Security: Configure a variety of security options beyond
password protection and geo-blocking, including SSO and
integration with user management solutions.
• Expertise and support: Engage with Brightcove’s
customer experience team and support organization to
meet business objectives.
“Like most B2B companies, we had to quickly pivot from an
in-person event to a virtual customer conference when
COVID-19 hit. Our strategy was to embrace the remote
reality but also to create an experience that felt like a
performance and developed a sense of community,“ said
Kathie Johnson, Chief Marketing Officer, Talkdesk. “To do
this, we selected Brightcove as the platform and leveraged
its integration partner Pigeonhole for the live polling and
social interaction. One analyst who compared B2B
customer conferences stated Opentalk 2020 virtual ‘struck
the best balance of event duration, content, and
engagement.’ The development process with Brightcove
was seamless and the response to our program has been
extremely positive.”
“The pandemic is video’s evolutionary moment, and as a
result, video is now at the forefront of how we
communicate with others, how we conduct business, and is
enabling us to stay connected even when physically apart,”
said Sara Larsen, Chief Marketing Officer, Brightcove.
“Events are a place for information sharing, learning,
business building, and networking. Now, more than ever,
we need events to flourish and connect us in a virtual video
experience. Brightcove Virtual Events Experiences allows
organizations to deliver exceptional virtual events quickly
and securely, without sacrificing the attendee experience.
With this solution, we’re not only helping our customers
adapt to the changing landscape but also allowing them to
stay connected with their audiences with an engaging,
innovative video-driven digital experience.”
