التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Amazon Project Zero Launches in Seven New Countries
Amazon Project Zero now empowers brands and Amazon to
drive counterfeit to zero in 17 stores worldwide
Today, Amazon (NASDAQ: AMZN) announced the
expansion of Project Zero to seven new countries –
Australia, Brazil, Netherlands, Saudi Arabia, Singapore,
Turkey, and the UAE – making it available in 17 countries
where Amazon has a store. Project Zero combines
Amazon’s advanced technology, machine learning, and
innovation with the sophisticated knowledge that brands
have of their own intellectual property so we can together
drive counterfeits to zero.
Launched in 2019, Project Zero builds on Amazon’s long-
standing work and investments to ensure that customers
always receive authentic goods when shopping on Amazon.
Over 10,000 brands – from large, global brands to emerging
entrepreneurs including Arduino, BMW, ChessCentral,
LifeProof, OtterBox, Salvatore Ferragamo, and Veet – have
already enrolled in Project Zero.
“Amazon is committed to protecting our customers and the
brands we collaborate with worldwide,” said Dharmesh
Mehta, Vice President of Worldwide Customer Trust and
Partner Support. “Project Zero has been a leap forward in
protecting brands, especially for those that use all three of
its components.”
BMW, one of the world’s leading automotive brands with a
portfolio of global trademarks, said: “Project Zero has been
a very easy and effective tool at protecting BMW on
Amazon. We are very appreciative of the tools Amazon has
built to enable us to protect our brand.”
“We are excited to see that Project Zero is expanding into
the new marketplaces,” said Adrienne McNicholas, Co-
Founder and CEO of Food Huggers. “The program has
already had a very positive impact on our enforcement
efforts and we are glad to see Amazon’s continued
commitment to protecting our brand across the world.”
Brands that are enrolled in Amazon Project Zero and
already have a trademark enrolled in one of the newly
launched countries will automatically be able to use Project
Zero in these additional stores. New brands can learn more
about and enroll in Amazon Project Zero at:
www.ProjectZero.com.
Project Zero uses three key components to protect and
empower brands:
Amazon’s automated protections proactively and
continuously scan more than 5 billion attempted daily
product listing updates globally to look for suspicious
listings. These automated protections are powered by
Amazon’s machine learning and are continuously fed new
information, so we continue to get better in automatically
preventing and blocking potential counterfeit listings.
We have invested significant resources over the years to
proactively prevent counterfeits and continue to innovate
and build technology-based solutions. Project Zero goes
further with a self-service tool to empower brands and
provides them with an unprecedented ability to directly
remove listings from our store. These removals also feed
into our automated protections, so we can better catch
potential counterfeit listings proactively in the future.
Product serialization is enabled by a unique code that
brands apply within their manufacturing or packaging
process, and it allows us to individually scan and confirm
the authenticity of every single purchase of a brand’s
enrolled products from Amazon’s stores. While product
serialization is optional, brands enrolled in Project Zero are
seeing the best results when using product serialization.
Project Zero is among a suite of tools Amazon has
introduced to empower brands to protect their IP.
Most recently, Amazon launched the Amazon Counterfeit
Crime Unit (ACCU), a global team that will investigate and
bring legal action against bad actors, protecting customers,
selling partners, and brands. To learn more:
https://press.aboutamazon.com/news-releases/news-
release-details/amazon-establishes-counterfeit-crimes-
unit-bring-counterfeiters
Amazon IP Accelerator helps businesses more quickly
obtain intellectual property (IP) rights and brand
protection in Amazon’s stores. The program was designed
specifically with small and medium businesses in mind and
is available to entrepreneurs worldwide that are looking to
secure intellectual property in the U.S. IP Accelerator
connects entrepreneurs with US law firms with expertise in
trademark applications. Entrepreneurs also benefit from
pre-negotiated rates. To learn more:
https://brandservices.amazon.com/ipaccelerator
Amazon Brand Registry, a free service that gives brand
owners access to a powerful set of tools that help them
deliv
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