The Abu Dhabi Chamber of Commerce and Industry (ADDCI) has signed a
Memorandum of Understanding (MoU) with the Abu Dhabi Convention and
Exhibition Bureau, part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi).
The MoU aims to enhance cooperation and joint coordination between the to
parties to consolidate the standing of the Emirate of Abu Dhabi as a global
destination and a prestigious hub for hosting local,
regional, and international business and investment events.
The MoU was signed on the sidelines of the Abu Dhabi Business Events Forum,
which was held on 26-27 September. The MoU signing was held in the presence of
His Excellency Ahmed Khalifa Al Qubaisi, CEO of the Abu Dhabi Chamber, and His
Excellency Saleh Mohamed Al Geziry, the Director General for Tourism at DCT Abu
Dhabi, along with a number of representatives from both sides.
The MoU supports the two parties’ mutual strategic objectives for
strengthening the leading position of Abu Dhabi as a preferred destination for
hosting international events, and a key hub for supporting, developing, and growing businesses in vital sectors.
Under the terms of the MoU, the two parties will also coordinate closely to
highlight various events and conferences, and exchange knowledge and expertise to drive business events growth.
His Excellency Ahmed Khalifa Al Qubaisi, CEO of the Abu Dhabi Chamber, said:
“The Emirate of Abu Dhabi has been successful in establishing its leading
position on the global business tourism landscape.
The Emirate has attracted and hosted prominent business events, which
culminated in its recognition as the Middle East’s leading destination for
association meetings conferred by the International
Congress and Convention Association (ICCA) 2022’s ranking.”
“This success comes as the result of the efforts of various parties in the public
and private sectors, particularly the efforts of our partners at the Abu Dhabi
Convention and Exhibition Bureau, who aim to consolidate the Emirate’s position
as a leading global destination that has the main assets for hosting prestigious business events.”
Al Qubaisi added: “The signing of the MoU aligns with the Abu Dhabi
Chamber’s efforts to partner with local and federal entities to foster strong
investment and commercial relations. We are also committed to supporting various
business events, forums, and conferences in the Emirate.
This reflects the Chamber’s recognition of the importance of the business
tourism sector and global events in enhancing networking opportunities
between business communities and investors, building fruitful partnerships
and cooperation agreements, and driving sustainable development.”
His Excellency Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi said
“We take great pride in the signing of this MoU during the Abu Dhabi Business
Events Forum, an integral part of the inaugural Abu Dhabi Travel & Tourism Week.
Showcasing the power of partnerships, the MoU reaffirms our commitment to
fostering innovative and transformative business and investment events, taking
the emirate to new heights as a prominent MICE destination.”
He added: “MICE events play a pivotal role in driving economic growth, fostering
innovation and igniting creativity. By fostering the spirit of collaboration, we
are catalysing a rich, diverse and vibrant experience for visitors and residents alike.”
The MoU also stipulates that the two parties strengthen their joint efforts to
coordinate trade delegation visits, and find effective
communication channels to achieve the desired outcomes.