MG Motor has officially entered the Syrian automotive market through a strategic partnership with British Heritage Group (BHG), its newly appointed exclusive distributor in the country. With this move, Syria becomes the 12th market for the British-born automotive brand across the region, reinforcing MG’s long-term expansion strategy in the Middle East.
A Century-Old Brand with a Modern Vision
Founded in 1924, MG Motor carries more than 100 years of automotive heritage. The brand has successfully evolved into a global name by blending classic British design with advanced technology and high levels of standard equipment, all offered at highly competitive price points. Today, MG stands as one of the best-selling automotive brands in the Middle East, consistently achieving record-breaking sales and securing a position among the top five car brands in GCC markets.
British Heritage Group: A Strong Local Automotive Alliance
British Heritage Group is a strategic joint venture formed by Ghreiwati, Altass, and Alton, three of Syria’s most established and respected automotive groups. The partnership brings together decades of combined experience in vehicle distribution, retail operations, market development, and aftersales services. BHG has been established specifically to represent MG Motor in Syria, with a mandate to introduce the brand in line with its British heritage, global operational standards, and long-term vision.
Customer-Centric Operations and Network Development
As part of its market entry, MG Motor will open a dedicated showroom and a fully equipped service centre in Damascus, with plans for further expansion across Syria. The operation will cover sales, aftersales, brand management, and network development, with a strong focus on building a sustainable, customer-oriented automotive ecosystem.
Official Statement from MG Motor Middle East
Commenting on the launch, Tom Lee, Managing Director of MG Motor Middle East, said that the opening of the Syrian market represents a significant step in making MG’s popular vehicle range accessible to a wider audience. He highlighted that the partnership combines MG’s strong reputation as one of the region’s most trusted car brands with British Heritage Group’s deep local expertise, creating new opportunities for Syrian car buyers.
Diverse Line-Up of Passenger Cars at Launch
Customers in Syria will have access to a wide selection of MG vehicles known for their modern design, advanced technology, and strong value proposition. The initial line-up includes the MG 3 compact hatchback designed for everyday driving, the practical MG 5 sedan suited for urban use, and the sporty and elegant MG 7 sports sedan.
Strong SUV Portfolio Backed by Industry-Leading Warranty
MG’s presence in Syria will be further strengthened by its popular SUV range. Customers will be able to choose from the MG ZS compact SUV, the well-equipped MG HS mid-size SUV, and the flagship MG RX9 seven-seater SUV. All models are supported by a best-in-region manufacturer warranty of six years or 200,000 kilometres, offering customers long-term peace of mind and confidence in ownership.
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