التكنولوجيا وأخبارها بوابة الإمارات لتكنولوجيا المعلومات والإتصالات
Imperative that the public sector and businesses work together to ensure a values-driven approach to the design and use of AI, says Thierry Nicault, EVP for EBU – MEACE, Salesforce
Today, Artificial Intelligence (AI) still feels pretty new, yet in the years ahead, like
electricity, it will become part of the fabric of everyday life. It’s already changing our lives
for the better, and in many ways you might not expect. If you have a computer,
smartphone, or other smart device, you’re using AI.
Here are three ways that AI is being used for good.
1. Making technology accessible to everyone
AI, developed and applied correctly, can be a great equalizer. Easy-to-use and easy-to-
understand voice-enabled platforms are helping to ease daily interactions with technology
for older people and for those who are not tech-savvy, or literate. Think about it – the
device is always there, ready to listen and answer questions. Language translation
capabilities also allow AI technologies to translate audio into different languages, and into
text, helping those who are deaf or experiencing hearing loss.
Research from Salesforce shows that already 75% of business buyers say emerging
technologies such as chatbots and voice assistants are changing their expectations of
companies. In future, you can expect voice technology to be an integral part of apps that
companies offer, making it easier for customers of all backgrounds to use, and reframing
the way we engage with technology.
2. Personalizing kids’ education
Increasingly, AI systems are being used in schools to personalize lessons. By recognizing
and addressing common mistakes made by students in answering set questions, teachers
can deliver activities paced to a learner’s abilities and ensure no kid is left behind.
The potential for combining AI and augmented reality (AR) assistance in the classroom
could be revolutionary. By allowing teachers to monitor students’ progress in real time –
being picked up and projected above students’ heads – visible only to the teacher wearing
AR-powered glasses, teachers will be able to pinpoint who may need a more challenging
assignment and who needs their attention.
3. Tracking and protecting endangered species
Using AI to visually identify the presence of great white sharks near popular beaches might
not immediately come to mind when you think of AI. By using drones and analyzing video
footage in real-time, and training algorithms – ordinarily used for visual search, brand
detection, and product identification – we can pick up and recognize the unique attributes
of sharks or other endangered animals.
How we use AI for good
Each of these examples shows how AI is being used for good. They also show how crucially
important it is that technology evolves with purpose, is provided – effectively trained – with
correct data, and is nurtured with values.
As governments across the globe consider their own ways to mitigate the risks of new
technologies, it’s imperative that the public sector and businesses work together to ensure
a values-driven approach to the design and use of AI.
