At Dreamforce 2025, Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digital automation and intelligent operations, announced a strategic collaboration with Salesforce to introduce an advanced Retail Cloud Point of Sale (POS) solution on Android.
This groundbreaking platform aims to revolutionize store operations, empower frontline associates, and elevate customer engagement across global retail markets.
A New Chapter in Retail Transformation
“Our collaboration with Salesforce opens an exciting new era for retail innovation,” said Joe White, Chief Product & Solutions Officer at Zebra Technologies. “The launch of Retail Cloud POS is just the beginning. By combining Zebra’s intelligent Android-based solutions with Salesforce’s customer engagement platform, we’re helping retailers build stronger, more connected relationships with both their customers and employees.”
The Retail Cloud POS solution addresses key challenges faced by retailers, including missed sales opportunities, inefficient training, and inventory inaccuracies. Integrating Zebra’s Android TC5 and EM45 mobile devices with Salesforce’s cloud-based ecosystem provides real-time, location-aware data to frontline teams, enabling faster and smarter decisions across store operations.
Empowering Frontline Associates with Smart, Unified Tools
“In a new era of agentic commerce, we’re combining Salesforce Retail Cloud POS, Zebra Technologies’ Android devices, and Google’s AI-driven ecosystem to empower store associates with smarter tools and insights,” said Nitin Mangtani, Senior Vice President and General Manager, Salesforce Commerce and Retail Cloud.
He added that this collaboration delivers seamless and unified shopping experiences, helping brands attract a new generation of tech-savvy consumers while boosting productivity and profitability.
Harnessing the Power of Android for Intelligent Operations
This innovative solution marks the first in a series of planned co-developments between Zebra and Salesforce. Leveraging Zebra’s strength in enterprise-grade Android hardware, software, and analytics, the companies are redefining how intelligent operations are built for retail.
As the market leader in enterprise Android devices, Zebra’s close partnership with Google ensures that its mobile solutions are optimized for security, connectivity, and scalability, meeting the evolving needs of modern retail environments.
Google Endorses the Collaboration’s Impact
“Our partnership with Zebra continues to unlock powerful opportunities at the intersection of mobile, AI, and cloud technologies,” said Sean Ginevan, Head of Global Technology Partnerships, Android Enterprise, Google. “The Retail Cloud POS solution benefits from secure management and easy deployment, giving retailers actionable insights that drive meaningful results.”
Together, the three tech leaders are equipping retailers with next-generation tools that drive efficiency, collaboration, and personalized experiences, paving the way for a new era of data-driven retail intelligence.
Delivering Tangible Business Outcomes
According to a recent Zebra study conducted with Oxford Economics on the “Impact of Intelligent Operations,” retailers implementing such advanced solutions reported a 21% improvement in customer satisfaction and achieved up to 1.8 percentage-point growth in both revenue and profitability through enhanced inventory management workflows.
Additionally, Zebra’s acquisition of Elo further expands its hardware portfolio and strengthens its ability to co-develop future solutions with Salesforce, driving added value for joint customers worldwide.
Key Highlights
- Zebra Technologies and Salesforce introduced Retail Cloud POS on Android during Dreamforce 2025.
- The platform, built on Google’s Android OS, solves critical challenges such as manual data entry inefficiencies, fragmented workflows, and inaccurate inventory data.
- The partnership empowers store associates with AI-driven tools to enhance productivity, operational agility, and customer satisfaction.
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