Yango Ads, the ad tech arm of Yango Group, has announced the launch of its new CPI Plus campaign model in the UAE, delivering a machine-learning-powered solution designed to help businesses scale mobile app installs efficiently. The new optimisation approach fine-tunes ad impressions to reach users with the highest intent to install, enabling advertisers to achieve target cost-per-install benchmarks while strengthening performance across the full marketing funnel.
Smarter Optimisation with Predictable Acquisition Costs
CPI Plus expands Yango Ads’ performance product suite by focusing on high-quality user acquisition. The model allows advertisers to pay only for confirmed app installs, while leveraging advanced machine learning to improve campaign efficiency, control acquisition costs, and scale growth with greater predictability. Campaigns are distributed across a broad network of partner websites and mobile applications, ensuring access to high-intent audiences at scale.
Advanced Analytics and Full Funnel Visibility
Advertisers using CPI Plus campaigns gain access to comprehensive analytics, including post-install conversions and revenue insights. This level of transparency enables data-driven optimisation and informed decision-making. Businesses can deploy CPI Plus as a standalone user acquisition campaign or combine it with existing performance and engagement strategies to address marketing objectives at every stage of the funnel.
Executive Insight on the UAE Launch
Commenting on the rollout, Bassem Yousri, Head of Agency Department at Yango Ads MEA, said the new solution reflects the company’s commitment to measurable performance. He noted that CPI Plus offers brands in the UAE a transparent and efficient way to scale mobile apps, supported by machine learning, advanced targeting, and seamless integration with Mobile Measurement Partners. He added that the solution serves advertisers across multiple verticals and leverages curated mobile inventory to maximise reach, install efficiency, and return on investment.
Seamless Setup and Measurement Partner Integration
To activate a CPI Plus campaign, advertisers simply provide links to their app store listings, enabling ads to direct users straight to the app download page. For accurate attribution and analytics, integration with a Mobile Measurement Partner is required. Yango Ads Space supports leading MMPs, including Adjust and AppsFlyer, ensuring precise tracking of in-app events and performance outcomes. The solution also uses adaptive banner formats that automatically optimise creative assets for display across targeted mobile websites and applications.
UAE’s Mobile-First Market Fuels App Growth
The launch of CPI Plus aligns with the UAE’s status as one of the world’s most mobile-driven digital economies. Smartphone adoption in the country is close to 97%, while mobile internet penetration is expected to reach 96.3% this year. With mobile devices accounting for more than 75% of all web traffic, demand for efficient and scalable app user acquisition continues to rise among brands operating in the market.
Comprehensive Performance and Engagement Ecosystem
Through Yango Ads Space, businesses in the UAE can access a full portfolio of performance and engagement solutions. Performance campaigns are optimised for tangible outcomes such as app installs, return on ad spend, or cost per acquisition, while engagement campaigns focus on building awareness, boosting visibility, and guiding users deeper into the conversion funnel.
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