WAM Morocco 2026, the World Advanced Manufacturing & Future Mobility Exhibition, has officially launched in Casablanca, bringing together a transformative lineup of global industrial leaders. For the first time in Morocco, companies such as SAP, Sumitomo Corporation, and ENGIE are showcasing their innovations, alongside more than 100 exhibitors from over 18 countries, including the United States, France, Spain, Portugal, UAE, Saudi Arabia, Vietnam, Netherlands, and Italy.
Spotlight on Startups and Innovation
The exhibition debuts Africa’s first international startup pavilion, supported by Invest India, to accelerate cross-border industrial innovation. The Supernova Challenge, Africa’s first manufacturing-focused startup competition, features a $10,000 cash prize and attracts over 40 pioneering startups across advanced manufacturing, industrial automation, future mobility, and supply chain optimization. The top 10 finalists present solutions in robotics, AI-driven quality control, sustainable materials, industrial IoT, smart logistics, and next-generation energy systems.
Global Collaboration and Industrial Leadership
The exhibition unites major industry players, including Schneider Electric, Teledyne, Vivo Energy, Autoritat Portuària de Barcelona, Kirby Building Systems, and OCP Circular Technologies, creating an unparalleled platform for cross-border collaboration, technology transfer, and investment mobilization across Africa. Key industrial and institutional stakeholders, such as MSC Pro, CDD, CE3M, Amlog, Fenagri, CGM, OFPPT, and UM6P, provide robust backing, alongside strategic sponsors Seidor, Transit Aharram, and Plastic Science by Design.
Strategic Insights from Industry Leaders
Trixie LohMirmand, CEO of KAOUN International, highlighted the exhibition as a strategic gateway connecting global innovation with regional industrial ambitions. UM6P emphasized the platform’s role in accelerating technologies that define the future of intelligent manufacturing. Hatim Chraibi, SPIRE Advisory Group, described WAM Morocco as a rare opportunity for policymakers, investors, and industry leaders to converge and create synergies across the African industrial ecosystem.
Continental Impact and Strategic Partnerships
The exhibition’s partnership with FEWACCI (Federation of West African Chambers of Commerce & Industry) strengthens Morocco’s link to West Africa’s growing markets, opening pathways for trade, investment, and technology adoption. In association with GITEX Africa, WAM Morocco leverages one of the world’s most influential technology ecosystems, positioning Morocco as a continental hub for Industry 4.0 and advanced industrial transformation.
Event Details
WAM Morocco 2026 takes place at Foire Internationale de Casablanca from 20 to 22 January. Industry leaders, innovators, and investors are invited to experience the region’s defining platform for advanced manufacturing.
For more information, visit: https://visit.wammorocco.com/campaign/Partners
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