Qlik®, a global leader in data integration, analytics, and artificial intelligence (AI), has announced that Mark Relph, Director at Amazon Web Services (AWS), has joined the Qlik AI Council. Based in Dubai, UAE, the council advises Qlik on how organizations can implement AI responsibly aneffectively, leveraging governed, high-quality data for pd ractical, real-world outcomes rather than experimental initiatives.
Qlik Gains Cloud and Enterprise AI Expertise with Mark Relph
Relph joins Qlik with extensive experience at the intersection of cloud services, partner ecosystems, and enterprise AI adoption. At AWS, he has collaborated with partners and product teams to translate market needs into scalable solutions. Over his career, Relph has contributed to the launch of over 32 AWS services, including AWS Lambda, API Gateway, Amazon Bedrock, and Amazon Q, ensuring practical, enterprise-ready AI implementations.
Leadership Insight on Enterprise AI Execution
Mike Capone, CEO of Qlik, emphasized the importance of Relph’s addition:
“Enterprise AI lives or dies in the ecosystem, not in prototypes. When AI starts driving action, trust and context are no longer optional. The AI Council challenges our assumptions and keeps our work focused on real-world, deployable solutions. Mark’s experience in translating enterprise and partner needs into repeatable approaches will be invaluable in guiding our AI strategy.”
Mark Relph’s Perspective on Operationalizing AI
Relph highlighted the need for actionable AI deployment:
“Organizations quickly move from AI interest to pressure to deliver measurable outcomes. This exposes issues such as inconsistent data, unclear definitions, and fragmented execution. Qlik directly addresses these challenges, and I am excited to contribute to the AI Council to help customers operationalize AI using trustworthy data.”
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