OMODA celebrated a pivotal milestone in its Middle East expansion with “OMODA Fashion Night”, an exclusive event blending cutting-edge technology, fashion, and future mobility experiences. The gathering attracted around 300 regional and international media representatives, influencers, and automotive experts, highlighting OMODA’s growing commitment to the UAE as a strategic market. The event went beyond a traditional vehicle launch, positioning OMODA as a lifestyle-driven mobility brand for design-conscious, tech-savvy drivers in the region.
Technology Leading a New Mobility Era
Mark Ma, Deputy General Manager of Chery Middle East, emphasized the region’s strategic significance in OMODA’s roadmap. He explained that the brand targets the next-generation LOHAS community—individuals who equally value lifestyle, sustainability, technology, and aesthetics. OMODA’s expansion in the UAE focuses not only on new vehicles but also on intelligent mobility solutions that enhance everyday urban life. The brand will gradually roll out its Internet of Vehicles ecosystem and advanced driver-assistance technologies, complemented by continuous upgrades to smart cockpit systems and vehicle electronic architecture for seamless urban driving in cities like Dubai and Abu Dhabi.
OMODA C7 Debuts in the UAE
The highlight of the evening was the unveiling of the OMODA C7, the next-generation global crossover SUV, now officially in the UAE. Designed for confident urban drivers prioritizing quality, the C7 redefines the “Neo Crossover SUV” concept with a perfect balance of refined styling and dynamic performance.
Built around OMODA’s “Art in Motion” philosophy, the vehicle features sculpted body lines, premium detailing, and a bold yet elegant road presence. Its intelligent ecosystem integrates a smart cockpit interface with advanced driver-assistance systems, alongside intuitive technologies that reduce stress in busy city driving, delivering a smoother, more relaxed mobility experience.
Interior Comfort and Advanced Powertrains
Inside, the OMODA C7 emphasizes comfort, safety, and premium quality. The cabin is carefully designed with optimized space, luxurious materials, and advanced configurations, creating a serene and refined driving environment suited to modern UAE lifestyles.
The vehicle offers two powertrain options:
- Petrol variant: 1.6-litre TGDI engine with 7-speed dual-clutch transmission, 197 hp, 290 Nm torque.
- Super Hybrid System (SHS) variant: 1.5-litre turbocharged engine with dedicated hybrid transmission, 347 hp, 515 Nm torque, and up to 95 km of pure electric range.
Prices start from AED88,900 for the petrol model and AED114,900 for the SHS variant. Customers can also benefit from an exclusive AED4,000 early-bird booking reward on both variants, enhancing the crossover’s competitive appeal.
Expanding the Line-Up: OMODA C5 SHS
The event also featured the refreshed OMODA C5 SHS, a sporty, efficient model engineered for dynamic urban mobility. Its advanced turbocharged powertrain provides responsive acceleration, smooth performance, and excellent fuel efficiency, making it ideal for daily city driving in the UAE. Combining bold contemporary design with practical versatility and intelligent technologies, the C5 SHS reinforces OMODA’s commitment to performance-driven innovation. Together, the C7 and C5 SHS strengthen OMODA’s UAE portfolio with a comprehensive line-up of crossovers and sedans tailored to diverse lifestyle needs.
Where Fashion Meets Technology
A standout moment featured models wearing couture inspired by OMODA’s design language alongside the AiMOGA robot, transforming the launch into a futuristic fashion-tech spectacle. The showcase highlighted OMODA’s philosophy that technology should be tangible, experiential, and seamlessly integrated into modern lifestyles.
With the UAE emerging as a regional innovation hub, OMODA continues to expand its Middle East presence while preparing to serve as a Principal Partner at London Fashion Week 2026, further cementing its NEO-FASHION identity on the global stage.
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