Mercedes-Benz continues to reinforce its commitment to world-class sport as Premier Partner and Exclusive Automobile Partner of the Dubai Duty Free Tennis Championships 2026. The partnership forms part of the brand’s long-term global Premier Partnership with the Women’s Tennis Association (WTA), with local support delivered by Gargash Enterprises, the authorised general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates.
This collaboration reflects a broader international agreement between Mercedes-Benz and the tournament, highlighting the Middle East’s growing influence within the global women’s tennis landscape. The Championships serve as a platform that connects performance, innovation and leadership, offering premium experiences to players, fans and distinguished guests.
Bringing “Welcome Home” to Life On-Site
As Experience Partner, Mercedes-Benz will see its presence activated on the ground by Gargash Enterprises, translating the brand’s “Welcome Home” philosophy into tangible, thoughtfully designed environments. The initiative focuses on comfort, seamless service and a strong sense of belonging for players, officials and spectators alike.
The partnership encompasses official player mobility services, an immersive Mercedes-Benz brand showcase, and curated hospitality and engagement zones. Together, these elements are designed to enhance the on-site journey and elevate the overall tournament atmosphere.
Tournament Schedule at Dubai Duty Free Tennis Stadium
The WTA 1000 tournament is scheduled from 15 to 21 February 2026, followed by the ATP 500 tournament from 23 to 28 February 2026. Both events will take place at the Dubai Duty Free Tennis Stadium in Garhoud, a venue synonymous with elite international competition.
The back-to-back tournaments position Dubai as a central stop on the global tennis calendar, attracting leading athletes and delivering high-level competition in a dynamic sporting environment.
Executive Perspective: Precision Meets Performance
Thomas Schulz, General Manager of Gargash Enterprises, emphasised the alignment between the sport and the brand’s engineering philosophy. He noted that tennis represents the ultimate display of precision and peak performance—qualities that mirror the core values of Mercedes-Benz.
He further highlighted that under Mercedes-Benz’s global partnership with the Women’s Tennis Association, Gargash Enterprises is proud to support the Dubai Duty Free Tennis Championships by delivering seamless mobility solutions and carefully curated brand experiences that enrich how athletes and visitors engage with the tournament.
A Striking Brand Presence Across the Venue
Throughout the venue, visitors can expect a prominent Mercedes-Benz footprint, including a premium display of the latest vehicle models, exclusive hospitality areas and integrated mobility services for players and officials.
Dedicated brand spaces will allow fans to explore Mercedes-Benz vehicles up close while immersing themselves in the electrifying energy of the Championships, blending luxury automotive innovation with world-class sporting excellence.
Elite Line-Up from WTA and ATP
The 2026 edition of the tournament features a strong and highly competitive line-up from both the WTA and ATP circuits. Spectators can look forward to a dynamic mix of top-ranked players, emerging talents and fan favourites, ensuring compelling match-ups and a vibrant tournament atmosphere across both weeks.
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