With Madhmoun at the forefront of digital real estate transformation, the Abu Dhabi Real Estate Centre (ADREC) has officially rolled out the digitization of Expressions of Interest (EOIs) for off-plan properties through the platform. By positioning Madhmoun as the central channel for registering investor EOIs, ADREC reinforces transparency, strengthens regulatory oversight, and advances investor protection standards across Abu Dhabi’s real estate market.
Madhmoun Digitizes Expressions of Interest for Off-Plan Projects
Through Madhmoun, developers are now required to register all investor Expressions of Interest for new off-plan developments digitally and exclusively on the platform. The initiative was unveiled alongside the launch of
Manchester City Yas Residences by Ohana, which became the first development to open and process EOI registrations fully online via Madhmoun.
This mandatory digital process standardizes procedures across the market, enhances regulatory oversight, and ensures a unified framework for managing early-stage investor commitments in off-plan real estate projects.
Escrow Supervision Ensures Investor Fund Protection
Under the Madhmoun framework, all registered EOIs fall under the direct supervision of ADREC. Investor funds associated with Expressions of Interest are deposited into a government-managed preparatory escrow account, reinforcing financial safeguards and reducing exposure to risk.
The mechanism represents a structural shift from traditional off-plan investment practices by introducing a governed operational model aligned with international best practices. It is designed to protect the interests of all stakeholders throughout the off-plan property purchasing journey, from initial registration through to project progression.
Strengthening Abu Dhabi’s Global Real Estate Positioning
Engineer Sultan Al Memari, Acting Executive Director of the Real Estate Regulation Sector at ADREC, emphasized that protecting investors while accommodating developers’ operational requirements remains central to the ongoing transformation of Abu Dhabi’s real estate ecosystem.
He noted that Madhmoun has already driven meaningful improvements within the market, and the integration of EOI registration into the platform further enhances Abu Dhabi’s standing as a premier destination to live, invest, and thrive. He added that ADREC continues to modernize policies and accelerate digital transformation initiatives to solidify the emirate’s long-term reputation as a trusted global real estate investment hub.
Reducing Intermediary Risk Through Digital Governance
By embedding digital refund mechanisms and strengthening supervisory capabilities, the new approach minimizes traditional intermediary risks often associated with off-plan sales. The system enables enhanced monitoring of transactions and structured protection of investor funds, ensuring higher levels of accountability and transparency across the sector.
Additional information regarding the EOI registration process and regulatory framework is available through the official website of the Abu Dhabi Real Estate Centre.
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