Emirates Collaborates with Huawei to Bring Enhanced Mobile App Experience and Benefits to Users
Partnership to help Emirates expand reach in Chinese
market and bring convenience to its customers’ fingertips
Emirates has announced a collaboration with Huawei, one
of the world’s top smartphone brands, to promote the
Emirates app to Huawei phone users and build a more
convenient and rewarding experience for passengers as
travel demand recovers in the post-pandemic era.
Since January 2020, Emirates passengers have been
downloading the Emirates app (Android version) at
AppGallery and benefiting from its rich range of functions.
The recent enhanced collaboration between the two parties
extends the shared platform to include SmartCard
Integration, providing a quick booking option for Emirates
app users in the Chinese mainland and the UAE, as well as
the ability to easily access their travel and flight
information. Emirates-themed wallpapers, icons and fonts
will also be created for travel enthusiasts to download and
inspire their next travel plans and to customise their mobile
experience.
Commenting on the partnership with Huawei, an Emirates
spokesperson said: “It’s our pleasure to build a
collaboration with Huawei in order to provide the best
possible customer experience, not only onboard and on the
ground, but also online. Considering Huawei’s strong
market position in the Chinese mainland and the UAE, we
are proud to collaborate with them on promoting our app.
The engaging tools that are available on the Huawei
AppGallery can help us create closer bonds and experiences
with more customers, especially in China, which is a
significant market for us. The next phase of our
collaboration will roll out soon and is aimed at benefitting
passengers at every step of their journey, from trip
planning to arriving at their destination.”
Subsequent phases of the joint cooperation will see
Emirates and Huawei planning to expand features available
to the airline’s customers by integrating the Emirates app
with the Huawei Wallet platform. The new features will
enable Skywards members to store membership details and
loyalty points, in addition to boarding passes and vouchers
in the Huawei Wallet. Furthermore, Emirates customers will
also soon be able to enter any of its worldwide lounges by
simply tapping their Huawei device at the door.
The collaboration may also extend in the near future to
include payment options and rewarding experiences,
allowing easy redemptions of Skywards Miles and the
ability to earn Huawei points. Users can also earn rewards
points from designated banks in the UAE, to be used for the
purchase of Emirates tickets or Huawei phones and
accessories. The shared platform will also allow
redemptions with car rental companies, telecommunication
providers as well as airport taxi partners to bring more
benefits to Emirates passengers and Huawei users.
Mr. Lu Geng, Director, Middle East and Africa Partnerships
and Eco-Development at Huawei Consumer Business Group,
added: “Innovation is part of our DNA and in Emirates we
have found a like-minded partner whose desire and ability
to continuously be at the forefront is integrated into their
culture. In this era, where consumer behaviours have
changed as we emerge from the pandemic, people rely
more than ever on their smartphones to make decisions,
including travel-related ones. This encouraging
collaboration paves the way for us to explore future
solutions and bringing even more inspiration to travellers
and making their travel more convenient and rewarding.”
To date, the Emirates app has had more than half a million
downloads from AppGallery. The Emirates app provides
easy access to a range services and functions from flight
search and air ticket booking, to check-in, seat and meal
selection, as well as Skywards login and account
information. The most recent innovative functions of the
Emirates app also include ice playlist creation and syncing
to aircraft seats and the Airport Wayfinder for directions at
Emirates’ hub, Dubai International Airport.
Dubai, as the hub of Emirates, is one of the most popular
global destinations for leisure, MICE and business
travellers. The city re-opened to tourists on 7 July, and in
the immediate three weeks after that, Emirates saw more
than 1.6 million searches for destination Dubai on
emirates.com, and an increase in bookings with travellers
coming from more than 30 countries. With safety as a
priority, Emirates is gradually expanding its passenger
services to over 80 cities in September, allowing travellers
to connect safely and conveniently to the Americas, Europe,
Africa, Middle East, and Asia Pacific via Dubai.
As one of the top three app marketplaces globally,
AppGallery is available in more than 170 countries and
regions and connects 700 million users to Huawei’s smart
and innovative ecosystem. Not only does AppGallery ensure
user privacy and security, it also provides unique functional
experiences and enhanced app discovery. It aggregates
quality popular applications worldwide, with apps across 18
categories including news, social media, and more.