Chery understands that on any typical weekday in the UAE, roads become an extension of family life. Morning school drop-offs flow into high-speed highways, midday errands weave through dense urban traffic, and weekends often begin with long drives between emirates. In this environment, vehicles do far more than carry passengers; they carry routines, responsibilities and an expectation of protection across long distances and varying speeds. This everyday reality reinforces why safety cannot be treated as an optional feature, but as a fully engineered and proven system—one that underpins Chery UAE’s family-first approach to mobility.
Why Safety Carries Greater Weight in the UAE
The UAE’s sustained investment in advanced road infrastructure and traffic enforcement has delivered measurable progress. Long-term data from Dubai highlights consistent improvements in road safety outcomes, demonstrating how collaboration between authorities, manufacturers and drivers can reduce risk. Yet the sheer scale and pace of mobility in the country ensure that safety remains a constant priority.
Legislation has reinforced this mindset. Child-seat regulations, supported by fines and black points, clearly establish that protecting young passengers is a shared duty. Parents are responsible for correct restraint use, while automakers are expected to engineer vehicles that actively support child-occupant protection rather than merely comply with minimum standards.
Safety as a Connected, End-to-End System
In modern driving environments, safety is best understood as a promise delivered through an integrated system. It begins with robust vehicle structures engineered to manage impact forces and preserve survival space. Independent crash testing translates this engineering into objective, trusted benchmarks.
Inside the cabin, airbags, seatbelts and child-seat compatibility operate together to protect occupants of all ages. Beyond protection, prevention plays a critical role. Technologies such as automatic emergency braking and lane assistance help drivers avoid danger altogether, particularly on long highways where speed and fatigue can amplify risk. Underpinning it all is accountability, ensured through transparent testing, feedback and continuous improvement.
Chery’s Safety Philosophy in Practice
This systems-based approach is evident across Chery’s SUV portfolio in the UAE, including the TIGGO 7, TIGGO 8 and the flagship TIGGO 9. Each model is built around high-strength steel architectures designed to absorb and redirect crash energy efficiently.
Independent evaluations support this focus. The TIGGO 9 has undergone Euro NCAP-standard testing, including full-frontal, side-impact and mobile deformable barrier assessments, confirming strong structural integrity and occupant protection. These results provide families with assurance grounded in measurable performance rather than marketing claims.
Designed Around Families and Children
For family buyers, child safety is a defining consideration. The TIGGO range reflects this priority through reinforced rear-seat protection, ISOFIX compatibility and carefully engineered restraint performance. These elements directly support the realities of school commutes, after-school activities and extended weekend travel.
Preventive safety systems are also integrated across the line-up, assisting drivers in congested urban areas as well as during long-distance highway journeys, where consistent support can make a meaningful difference.
Safety in the Age of Hybrid Mobility
Chery’s latest models introduced under the Chery Super Hybrid banner extend the same safety philosophy to advanced powertrain technologies. Smooth, predictable power delivery contributes to controlled driving behaviour, while the integrated safety architecture is engineered to instantly isolate energy sources in the event of a collision, minimising secondary risks and reinforcing overall vehicle safety.
Accountability That Builds Trust
Perhaps the strongest demonstration of safety as a promise lies in accountability. During earlier Euro NCAP testing, a manufacturing-related airbag deployment issue was identified. Corrective measures were implemented, followed by reassessment that resulted in a full five-star rating. The significance lies not only in the outcome, but in the responsiveness to independent scrutiny and the willingness to improve.
Chery UAE has also made safety tangible. In Dubai, media representatives were invited to experience the physical strength of the TIGGO 9 chassis during a “Smash Room” demonstration. Despite repeated impacts using heavy tools, the structure maintained its integrity, offering a clear, real-world illustration of the engineering behind the ratings.
Safety That Evolves with the Family
For families across the UAE, choosing a vehicle goes beyond design or connectivity. It is about trust that a car will protect children today, adapt to evolving needs tomorrow and perform reliably over years of demanding use. When safety is treated as a complete system, that trust becomes sustainable.
Chery UAE’s approach reflects the nation’s broader vision of progress driven by regulation, infrastructure and responsible design working in harmony. By anchoring safety in engineering, validating it through independent assessment and reinforcing it through real-world relevance, the brand positions family-first mobility as a practical commitment. On roads defined by speed, scale and daily responsibility, that commitment matters on every school run, every weekend journey and every family mile in between.
سجل في قائمتنا البريدية لتصلك آخر الأخبار
تابعونا أيضا على بوابة التكنولوجيا وأخبارها في مصر