The Dubai Lynx Student Hack, held in strategic partnership with Dubai Media City, concluded successfully, showcasing the next generation of creative talent in the UAE. The two-day intensive event brought together top university students from Association Partners, Dubai International Academic City, and Dubai Knowledge Park, all part of TECOM Group’s Education Cluster.
Students Tackle Real-World Creative Challenges
Over 24 hours, four student teams, each comprising five participants, engaged in an intensive creative challenge. Students first attended expert-led sessions to guide them in approaching the brief. They then presented their campaigns to a distinguished jury, which evaluated entries based on creativity, strategic insight, and practical impact.
The program, held at Dubai Knowledge Park, offered participants a hands-on experience in developing future-focused campaigns, culminating in the selection of a winning team recognized for strategic clarity, creative execution, and alignment with Dubai’s long-term educational vision.
Winning Team Recognized for Excellence
The winning team featured Maleeha Alam from De Montfort University Dubai, Bhumi Bhatia of Middlesex University Dubai, Brishnee Luximon from S P Jain School of Global Management, Marwah Ansar from Murdoch University Dubai, and Sefan Herpassa Garomssa of Zayed University.
Majed Al Suwaidi, Senior Vice President of Dubai Media City, emphasized:
“Youth talent brings fresh perspectives that drive industry progress. Our partnership with Dubai Lynx Creative Hack highlights Dubai Media City’s dedication to fostering young creatives and empowering them to shape the future of the industry.”
Dubai Lynx: A Launchpad for Emerging Creatives
Ian Fairservice, Vice Chairman of Dubai Lynx, noted:
“The creativity demonstrated by students reflects the region’s immense talent. Dubai Lynx remains committed to providing platforms, mentorship, and visibility for young creatives to thrive.”
The jury panel included industry leaders such as Alka Winter, VP Marketing & Communications at Ras Al Khaimah Tourism Development Authority; Ciaran Bonass, Executive Creative Director at SRMG Labs; Diyaa Sherif, Division Lead at Innocean; Douglas Palau, VP – IAA UAE & Vitamin C; Georges Khouri, Marketing Director at TECOM Group; and Sara Paye, Senior Marketing & Communications Director at Dentsu.
Campaigns Align with Dubai’s Education Vision
This year’s brief challenged students to design a 360° communication campaign aimed at attracting global learners to Dubai, positioning the city as a world-class, learner-centric education hub. The initiative aligns with the Education 33 Strategy (E33), reflecting Dubai’s vision to empower diverse learners, foster innovation, and establish itself as a leading global education destination by 2033.
About Dubai Media City and TECOM Group
Dubai Media City is one of TECOM Group’s 10 business districts, which include Dubai Internet City, Dubai Production City, Dubai Studio City, Dubai Industrial City, Dubai Science Park, Dubai Knowledge Park, Dubai International Academic City, and Dubai Design District (d3). The partnership with Dubai Lynx underscores Dubai Media City’s role as a hub for creativity, collaboration, and media innovation.
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